Gaslit by the Launch Plan? The Quiet Cost of Performing “Success”

tracie: 00:00:00

Hello, everyone.

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Tracie here, your resident

business, rebel, and your listening

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to digital Hello, everyone.

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Tracie here, your resident business,

rebel, and your listening to

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Digital Business Your Way podcast.

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The show that lets true stories

and insider secrets of online

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entrepreneur life unfold.

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Our business world is growing and as

an online business coach and digital

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product creator, I believe you didn't

become an entrepreneur to grin and

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bear your way through business.

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So I'll be your guide.

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As we drop in on coaching

calls, have intimate sit downs

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with online personalities.

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You love.

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And discuss ideas, opportunities and

strategies circulating our online world.

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So pop in your earbuds, tap,

follow, and join me as I demystify.

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This thing called business.

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Hello, hello and welcome back

to Digital Business Your Way.

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I am Tracie, and today's episode is

once again, a little bit different.

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I'm pulling back the curtain

on a live coaching call.

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This is one that I hosted last week

inside of Launch Without Limits,

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the event that is the opener

to your launch style program.

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So you're going to hear real time riffing

and coaching from me on some of the most

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common things that came up while we were

all together and people were asking about,

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their, their launch confusion, right?

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And, and what to do when they're

trying to juggle the entire back

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end and market all at the same time.

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'cause it doesn't matter how long you've

done this and how much revenue comes in.

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The root of it, we still

struggle with the same things.

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Right.

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And we need to normalize that because

there, there's no shame in in any of it.

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And we don't need to feel guilty

about it because things are gonna

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happen, stuff's gonna come up and

we can just talk it out together.

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Right?

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And we can give ourselves permission.

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I.

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So this is one of those, um, you

know, you don't have to do it all.

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You don't have to have the biggest team.

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You don't have to follow all the rules

exactly as they're written out by

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somebody else in order to have everything

work, kind of pressure reiterations.

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Instead, it's like, let's talk it

out in your exact scenario, right?

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Let's customize this situation.

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Let's see what's really going

on, and let's listen to what

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each other has because we can

pull our own truths from it.

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And we can grow together.

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So if you ever thought, I just need a

better system, or I can't keep up, or

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how do I repeat this success yet again?

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Or can I even put myself

through that again?

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Well, this one is for

you, so let's get into it.

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one of this is spending all my time

setting up ads, tech emails, no time.

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Is left then for driving awareness

through my own channels, which

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inevitably impacts registration

numbers, and then conversion is low.

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Right.

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And, and that is a, a classic piece.

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Whenever we feel this, this tension of I'm

on my own, or I have very limited outside

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team support, like delegation because

my revenue's not at the point where I

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feel safe enough to pay other people, I.

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But I'm trying to have a big

revenue spike through a launch so

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I can have enough to call in team

support to help with all this.

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Right.

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And there's that bit of here, it's

like, if I could just have somebody do

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this, then I know I would have better

success, but I need better success

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in order to have people come in.

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Yeah.

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You know, and, and that, that's

that kind of thing of like.

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Do I have the ability to either create

the investment through, you know, debt

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savings partners, et cetera to do it?

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Or is this the kind of thing where

I'm gonna have to keep bootstrapping?

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And when you have to do that,

that's whenever you have to like,

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let go of those timelines, right?

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And it can't be a case of like following

a plan that makes you feel shame

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for picking a date on a calendar.

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And if you don't hit it, I.

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Then you've, you know, failed, right?

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Because it, there's not a failure.

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There's just progress whenever you

have to spend your time, you're not,

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you're not just doing something right.

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It's not that it took you longer

to get dressed today, it's that you

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had to learn how to get dressed.

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You had to learn how to

figure out what clothes are.

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How to put them together, how to put them

on, how to walk in them, how to function

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in them, how to stay in them all day,

and then how to take them off again.

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All right, so I, I mean, I really

wanna make sure that people are

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reframing these kinds of things

because when you say things like

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setting up ads, setting up tech.

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Emails, et cetera.

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It's not the kind of thing that,

you know, we have done at this point

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in our lives that we've been doing

since we were single digits, right?

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So just as awkward as you were, or if you

have kids that you've watched your kids

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be when they're figuring out this is what

clothes are, this is how you put them on.

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Know your head does not go

through your shirt sleeve, right?

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No, your pants are on backwards.

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Those kinds of things.

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That is the same way that you are

figuring out what an ad is and the

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15 different kinds of ads there can

be, and the testing and the tweaking

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and the money spend and the time that

it takes to get those working and

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the tech you need this kind of tech?

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No.

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That kind of tech.

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No, this works together.

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Okay.

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Now we actually have to set it up.

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Now we have to put everything into it.

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It.

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It's not a simple situation.

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You are learning an entire new skill.

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You're learning what the skill is.

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You're learning an entire new skill.

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Then you're actually

implementing the skill, okay?

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So if you don't get that done in a 30

day, in a one week and in a six month

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thing, give yourself the grace for that.

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Right, because you are not

doing this in a vacuum.

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Yeah.

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You have not abandoned your

life just to figure this out.

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Even if you were able to like, you know,

isolate and have blocks of time or an

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entire week or a whatever in some sort

of, you know, magical isolated place

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to get this done, or a VIP time with

an expert to get these things done.

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You still have other things

going on in your mind.

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You still have to live.

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You still have to take care of yourself.

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You still have to eat and function

and all these other things.

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Okay, so thinking about having to

do that entire backend and learning

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how to do that entire backend while

also having to do the front end,

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which is the driving the awareness.

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When the whole reason why you wanted to

do this is because you're the creator.

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You're the one who had an idea that

you wanted to turn into an offer that

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you wanted to bring into the world.

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Right.

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You know?

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And how many times have you been

like, if I could just show up, do my

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thing and leave, I would be golden.

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Right?

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Those are the words I've said to myself.

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So, so maybe you felt that too.

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It it's that kind of thing where it's

like, I just wish I walked in my office

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door, I did my thing, I walked out and

then fairy dust took care of the rest.

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I don't need to know.

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I don't need to care.

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I'm done.

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Yeah.

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So it, it's, you know, whenever

you have switched over to then

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driving awareness and the time that

takes, that's that marketing piece.

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Which is actually a long haul.

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That's that marathon.

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So whenever you hear that classic,

you know, little three words.

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The know, like, trust, yeah, that's know.

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And like people have to know who you are.

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That's building brand

awareness, which does not stop.

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And then they have to like what

you're saying, enough to pay

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attention and to be excited about it.

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Right.

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Whenever you kick over into trust,

that's that sales part, which is more

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of the sprint versus the marathon.

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Yeah.

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Which is why we have those little short

term burst of promotions like launches,

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like sales, you know, like flash

sales, um, seasonal sales, like Black

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Friday, like all those little things.

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Right?

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Because that's whenever people's

like, oh, I'm so excited.

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I want in on this.

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I trust that you're the person who

can help me get whatever I'm after.

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I'm in.

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Okay.

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That's how those things

actually work together.

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So you're back here setting up the

entire backstage progress with the

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curtain going behind you, and then you're

also expected to work front of house,

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changing to a theater metaphor here

where you are passing out the playbills

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and you're ushering people to their

seats and you're getting them excited.

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But you're also the one who's standing

out there telling people to even come

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in and this is where to park and, oh

yeah, we have a show going on and, and Oh

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yeah, you need to know about this play.

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And oh yeah, these, these kind

of things are going on and, and

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we're on tour right now, right?

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They're very different skill sets.

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They're very different operations and

they have very different timelines.

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So the driving awareness part, it

actually starts before the ads, the

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tech, the emails, the et cetera.

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All right, now the ads can

support the driving awareness.

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The emails can support the

driving awareness for people who

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are already in your audience.

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Yeah, but the ads can actually help

to bring people into your audience.

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And then of course the text,

the backend of both of those.

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Plus, plus plus.

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Yeah.

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But it's kind of a case of like,

if I have this feeling of I'm not

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driving awareness, where are these

other people supporting that?

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So that's a bit of a,

a reframe for yourself.

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But then it's also a case of what kind

of timeframes do I need to let go of,

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and what do I need to realize that my

order of operations is kind of switched.

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Okay.

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And just using this as a learning point

of progress now, so that way in the

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future you can do it a bit different.

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All right.

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That's again, why in the program I've set

it up the way I have, and I've created

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the AI assistance and the launch swaps

and the coaching calls and all these

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things to help set you up so you're

not sitting there doing it by yourself.

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So we can actually create a

plan, like a timeframe plan.

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I.

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That doesn't just look at your

offer and I wanna do a challenge.

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Okay, great.

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Here's a six week plan.

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Execute it.

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But it also takes into consideration

what do you have going on in your life?

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Where are your humans?

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What is the actual context

of what you're doing?

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Because if you are helping fellow

business owners, that looks very

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different than if you're helping

people work through a divorce.

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Yeah, it looks very different than if

you're helping people with anxiety versus

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if you're helping people train a puppy.

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Okay, so the your type of audience and

what it is that you're actually helping

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them do, it really informs your timeframe.

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It really informs the awareness.

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It really informs how quickly

people need to get ahold of things.

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Right.

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So we have to consider all of

that stuff and then how new you

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are, how new your concept is.

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Are you one of many or are you an outlier?

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Are you somewhere in between?

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Because that really affects

awareness, all right?

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And how much noise you're breaking

through, which again affects timelines.

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And again, it affects, do you need to.

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Rely on things like social medias

and um, ads and more emails and

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referrals and affiliates and all the

other things that we can play with

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in the marketing frame in order to

get this kind of, um, word out there.

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All right.

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So you have a lot of options to play with.

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It does not have to be finished

in six weeks, a lot of it

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actually compounds on itself.

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Right.

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So like the part that you say at the

end through my own channels where

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your channels take time to build.

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Yeah.

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And this is when you also wanna lean into

collabs, like collaborating with other

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people who have similar audiences, so that

way you guys can compound together, right.

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And build on each other.

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And how you're saying like it

impacts the registration numbers

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and then the conversion is low.

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Yes and no.

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Because a, a rule of thumb in conversion

copywriting, if you want better

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conversion, have a better audience.

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Okay?

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So you don't have to go with a large

volume and hope and pray for the one

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to 2% that is more like that Walmart

model of high volume, low return.

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Instead, it's more like, it

can be that boutique style.

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It can be more that high-end luck

style of, you know, I may only have

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10 to 15 people walk into um, Gucci

today, but I know that nine of them

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are gonna buy something and their

average ticket's gonna be a lot higher.

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So you don't need the droves of people.

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You need the right people coming in.

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So we have to attract the right people.

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They have to know what's going on,

and it has to match them and speak

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to them at the right desire level.

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Yeah, so it, it's, it's that

different kind of business strategy.

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Has to match.

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So yes, there is an awareness level,

but it's, that's not the, the sole

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enforcement of numbers and conversion

and all of those good kinds of things.

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Okay.

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There's more to it than, than just

that none of this sits in isolation.

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Yeah.

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Well, I hope that you got some

little tidbits out of that last

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one as we move into one of the

other questions that came up.

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Because you are not behind.

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You're not doing it wrong.

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You've just been fed timelines

and expectations that don't always

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reflect your real life, right?

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They're made to compartmentalize you

instead of flex and build around you.

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But let's shift that.

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Let's shift what launching can actually

look like when it supports you,

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instead of asking you to cram into it.

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Let's listen in.

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Getting things ready on time and,

um, figuring out the tech, because

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there, there's so many different moving

pieces, and the hardest part is finding

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the people and hitting deadlines and

knowing what to do in ideal audiences.

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Um, so that, that's really the, Kind of

core that I'm seeing in a lot of this.

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And that also really influenced

a lot of the different tools and

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the different things that, that

I've built into this whole concept.

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Because a, a lot of it is that when,

when you're trying to do a traditional,

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you know, 30 day launch, , complete

a webinar, a challenge, a three day

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event, whether it is recorded or live,

you know, you're, you are forcing

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people into your timeline and then you,

yourself are forcing into a timeline.

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Right.

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and it sounds good from a creator

point to have that kind of momentum

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and that excitement and, and doing all

the things right and, and having that

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energy, especially if you can have the

energy going and, you know, and, and

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being on camera isn't an issue for you.

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'cause it is for some and not for others

and, and all the spectrum in between.

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But there's that, the behind

what the people don't see.

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There's all the emails, there's the

calendar links, there's the reminders.

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There is the, the different

segments that go into it.

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The people who do register

versus the people who don't.

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Then out of those who do register, who

shows up versus who doesn't, and then

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there's the, this link for the, that link

and then there's the, these reminders

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then versus there's the, these other

types and there's all these little

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webs of things that that come around.

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And that's the part that

starts piling up on people.

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Right, and, that's what, a lot

of the, these questions are.

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It's like I'm trying to reach these

people, but then I'm trying to get the

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right messages to them, and I'm having

a hard time reaching my launch date

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while struggling with my outside issues.

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That also require time.

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There's the last minute details.

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There's the documents, there's the videos.

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And it's guilty.

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I'm feeling so guilty, and then

someone else is like, I'm it.

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It's relentless.

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And at the same time, if I don't

do this well, and if I don't get

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a good return on it, then what was

the point in doing any of it at all?

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I.

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So we carry so much weight on it because

we are our business and we have these

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stakeholders, and we have this sense

of ourselves in it where we want to

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show what we're doing and that, that's

really like at the heart of those,

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those four elements of looking at well.

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Yes, your offers, right?

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Yes.

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How do you wanna sell?

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Yes.

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How do you wanna market and

where are you gonna show up?

318

: 00:17:38

So the people are receptive and so your

message is actually elevated, right?

319

: 00:17:42

Those two like very foundational

business pieces, but also I.

320

: 00:17:48

How do you like to collaborate?

321

: 00:17:50

How do you like to actually

engage with your community?

322

: 00:17:54

So it doesn't just feel like you're using

a marketing platform because you have to,

323

: 00:17:59

but it's because it's where you actually

have a back and forth with people.

324

: 00:18:03

So you're building loyalty,

you're building that en engagement

325

: 00:18:07

piece, and people are really.

326

: 00:18:08

Sighted and they, they like hearing

you and it's not a drag on you

327

: 00:18:13

because it is a, an essence for you.

328

: 00:18:16

You're enjoying it versus

like ticking that box.

329

: 00:18:20

Right.

330

: 00:18:21

And so it actually does

feel like an extension.

331

: 00:18:23

It does feel like a community.

332

: 00:18:25

And then of course your

self, your personal energy,

333

: 00:18:29

because we go through seasons.

334

: 00:18:31

It's not always the same.

335

: 00:18:32

There's not always the, these kinds of

things that are asking of us, whether

336

: 00:18:38

you have kids at home and they're

going through their, their school

337

: 00:18:41

seasons, whether you are a caregiver

of someone else, whether, um, you

338

: 00:18:46

are also going through corporate

while you're building another job.

339

: 00:18:50

Whether you have a huge client

base right now and then you don't.

340

: 00:18:54

Like there, there's all these different

things that can create these different,

341

: 00:18:59

pressures on us and these different like

time requirements of our capacity and

342

: 00:19:05

we need something that flexes with us

instead of us having to be what flexes.

343

: 00:19:10

Right?

344

: 00:19:11

And that is why there's so

many different ways to launch.

345

: 00:19:15

That's why we create a structure that

supports us overall and like reflects

346

: 00:19:21

our ideologies and our values and

how we wanna show up as a business.

347

: 00:19:25

But then we get to pick and choose the

options because sometimes, you know,

348

: 00:19:30

having 25 emails and 15 reminders and

showing up this way doesn't fit what

349

: 00:19:37

we have to do to take care of the other

people that are in our lives or ourselves.

350

: 00:19:42

And then other times we can rock that, you

know, we've got it, we have team members,

351

: 00:19:47

or we have successful emails that we've

used before, or we just have the capacity

352

: 00:19:52

right now where we can sit down and we

can make all those, and we've got it.

353

: 00:19:56

Right.

354

: 00:19:57

We, you know, all of these

things are allowed to be true.

355

: 00:20:00

We don't have to pick just because we are

trying to chase a success, but then in

356

: 00:20:06

other times when that's not true, then we

can swap out that tactic for another one.

357

: 00:20:13

Still supports what we're after.

358

: 00:20:15

It still supports our revenue goals.

359

: 00:20:17

It still supports our business and it

still reflects our values, but it allows

360

: 00:20:22

for that seasonal shift that we're in.

361

: 00:20:24

It allows us to be able to try something

different, whether it's because we wanna

362

: 00:20:28

play with a new offer, or whether we

just don't have capacity to think at all.

363

: 00:20:32

So what instead we're gonna talk

about is something that we know

364

: 00:20:36

people love and we're just gonna.

365

: 00:20:38

Run with that.

366

: 00:20:39

And we, and instead of like trying to

pull out something new, we're just gonna

367

: 00:20:43

actually create a whole promotional

launch campaign around an old favorite.

368

: 00:20:48

And we're just gonna kind of set

that on autopilot and let that go.

369

: 00:20:51

Right?

370

: 00:20:51

We get to play with all of those

different aspects and then we know

371

: 00:20:56

how that's gonna affect our revenue.

372

: 00:20:58

We know what's going to, Like how

that's gonna trickle down for us

373

: 00:21:03

and where we need to delegate,

where we need to call out support.

374

: 00:21:06

Right.

375

: 00:21:07

And then we have those biohacking

tools now that are broke down yesterday

376

: 00:21:11

about how to make sure that we're

feeling safe and that we're able

377

: 00:21:14

to break it down and handle all of

these things with micro actions.

378

: 00:21:17

Yeah.

379

: 00:21:18

So like whenever all of these

submitted questions that came in, it's

380

: 00:21:21

like I'm trying to hit these dates,

I'm trying to e all these people.

381

: 00:21:25

I'm trying to figure out how

to do all of these assets.

382

: 00:21:28

This is how we're able to do it.

383

: 00:21:29

It's like if, if you want to do it

the way you're currently doing it,

384

: 00:21:33

look at all these things and be like,

how do I break these parts down?

385

: 00:21:37

Where can I think instead of

doing it this way, let me swap

386

: 00:21:40

this out and do something else.

387

: 00:21:42

Yeah, if you wanna do it inside

the program with me, then that's

388

: 00:21:47

actually why I've built the AI model.

389

: 00:21:49

'cause with the AI model, you

go in and you say, Hey, I'm

390

: 00:21:52

building this kind of structure.

391

: 00:21:54

And I originally thought I

was going to do this kind of

392

: 00:21:56

tactic, but I can't do that now.

393

: 00:21:58

I need to do something else, but I still

wanna hit this revenue goal, or I'm still

394

: 00:22:03

trying to bring in this kind of audience.

395

: 00:22:05

What are my other options?

396

: 00:22:06

What else can I play with?

397

: 00:22:07

What else can I do?

398

: 00:22:08

This is my time constraint, this is my

team constraint, this is my whatever.

399

: 00:22:14

And then you play with what comes out.

400

: 00:22:17

And then anything else that you're unsure

about, you bring to coaching calls, right?

401

: 00:22:20

You, you talk about in the community,

you look for affiliates, you look

402

: 00:22:23

for collaboration partners, and

we're all there to support you.

403

: 00:22:26

And I'm there to answer questions.

404

: 00:22:28

Yeah.

405

: 00:22:29

And, and then you get to keep

and use those resources past

406

: 00:22:32

our coaching time together.

407

: 00:22:35

Right.

408

: 00:22:35

So you have all of these things

that you can call on, so you're not.

409

: 00:22:39

Struggling with these outside issues.

410

: 00:22:41

So you're not trying to get your ads, your

tech, your emails, your time awareness,

411

: 00:22:46

all of these moving parts together that

I'm seeing like over and over in these.

412

: 00:22:50

And these questions are all done

by individual people, and yet it's,

413

: 00:22:54

it's like this, this common theme

that, it's getting it all ready in

414

: 00:22:58

time and selling and then having the

fear of it just being to cricket.

415

: 00:23:03

You know, the, I mean, it, it's, it's so

true and it's so common, and that's why

416

: 00:23:08

we're there to honor all the pieces and to

be there for, for each other through it.

417

: 00:23:13

Right.

418

: 00:23:15

As we listen into this last one,

it gets, a little bit vulnerable

419

: 00:23:19

for the asker who was there live.

420

: 00:23:22

So there's some parts that have been

edited out for anonymity, but it

421

: 00:23:25

raised some questions for them about

when were they following advice and

422

: 00:23:31

when were they not realizing some

parts that weren't quite ready yet.

423

: 00:23:36

Yeah.

424

: 00:23:37

So we're gonna get a little deep.

425

: 00:23:38

And I'm going to ask you as you listen,

what if a part of what was currently

426

: 00:23:44

burning you out wasn't the actual

launch itself, but it was more in the

427

: 00:23:50

delivery portion, the need to control

how people are engaging with your work.

428

: 00:23:56

Let's talk about that as we listen in.

429

: 00:24:01

I'm trying to balance a degree

of scarcity as a motivator.

430

: 00:24:04

Yeah.

431

: 00:24:05

To buy with honesty and allowing

people to consume when they want.

432

: 00:24:10

We run courses that could be

online on demand for people to

433

: 00:24:14

buy and take whenever they want.

434

: 00:24:17

We sold very few, then we packaged

them as drip courses on a set schedule

435

: 00:24:22

with basically four quarterly launches.

436

: 00:24:25

We sell far more now, but get negative

feedback from a significant net.

437

: 00:24:30

Um, okay.

438

: 00:24:30

Yeah.

439

: 00:24:30

Who wanna take it on?

440

: 00:24:31

Yeah.

441

: 00:24:32

On their schedule.

442

: 00:24:32

Yeah.

443

: 00:24:32

I'm.

444

: 00:24:33

I don't like drip.

445

: 00:24:35

I'm somebody, like, if somebody has

a drip schedule, I actually wait

446

: 00:24:39

until there's enough there that

I'm like, okay, now I'll go do it.

447

: 00:24:42

And that, that's a completely a

personality base, which, um, well,

448

: 00:24:48

there's some of it that you can

account for by how you talk about the

449

: 00:24:51

product and the audience that you want.

450

: 00:24:53

And there's other things that

you can't always control.

451

: 00:24:56

'cause you know, humans are just humans.

452

: 00:24:58

Right.

453

: 00:24:59

let's see.

454

: 00:25:00

Okay.

455

: 00:25:00

Where were they when Yeah,

when it was available that way.

456

: 00:25:03

Right.

457

: 00:25:03

And, and that's the thing.

458

: 00:25:05

So, um, there, there is

that, that ebb and flow.

459

: 00:25:09

So it's, it's double

checking your messaging.

460

: 00:25:11

Is it clear?

461

: 00:25:12

Is it clear that, cause it,

honestly, it's, it's like you have,

462

: 00:25:17

you, you've swapped it so before.

463

: 00:25:20

You were running them, where the

drip was accessibility, like when

464

: 00:25:26

people could actually access it.

465

: 00:25:28

That was the drip.

466

: 00:25:30

Them being able to get a hold

of it, but then they got a

467

: 00:25:32

hold of it, the whole thing.

468

: 00:25:33

Now you have flipped it where they can

get a hold of it whenever they want, but

469

: 00:25:38

they can't get a hold of the individual

lessons until you say, so you're still

470

: 00:25:45

playing with elements of control.

471

: 00:25:48

This is a reflective part that

you need to ask yourself why?

472

: 00:25:52

What is it that has you feeling like you

need to control consumption before you

473

: 00:25:58

were controlling their buying consumption?

474

: 00:26:00

Now you're controlling

their doing consumption.

475

: 00:26:03

I.

476

: 00:26:04

Is this something of how you

have the guarantee in place?

477

: 00:26:09

Like where they get a refund

within a certain amount of time?

478

: 00:26:12

Is it, um, something to do with

the materials and you think that

479

: 00:26:16

people can't do it all or they

don't have the capacity for it?

480

: 00:26:22

Is there some layer where you have like

a fear or a worry that, I mean, honestly,

481

: 00:26:27

maybe you didn't even realize was there

until I just said it, you know, uh, you

482

: 00:26:32

know, what, what is it about it that

makes you feel like you have to have

483

: 00:26:36

your control on the dials of people

being able to just buy it when they

484

: 00:26:40

want and complete it when they want.

485

: 00:26:44

Yeah.

486

: 00:26:45

do you have any backend

support built into this?

487

: 00:26:48

I.

488

: 00:26:49

Is it completely DIY?

489

: 00:26:51

So even if it is a email us or join this

broad community, and if so, what are the

490

: 00:26:58

ropes that you have built around this?

491

: 00:27:01

So what are those kinds of

parameters that you have built in?

492

: 00:27:04

Okay, so the messaging.

493

: 00:27:07

About who you're calling in

into the actual material.

494

: 00:27:10

Yeah, so like for mine, mine is

very particular that it's for

495

: 00:27:13

people who have done this before.

496

: 00:27:16

So it's not about a revenue number

because if, if it hasn't worked,

497

: 00:27:20

then revenue doesn't count.

498

: 00:27:21

Right.

499

: 00:27:22

It's more like you've tried different

offers, you've tried different

500

: 00:27:24

launching styles, and you were so , I,

I don't know what's gonna work.

501

: 00:27:28

I don't know what's gonna happen

and I can't keep doing this anymore.

502

: 00:27:31

I'm looking for an alternative and I'm

looking for something that's actually

503

: 00:27:35

going to look like me and work for me.

504

: 00:27:38

Right?

505

: 00:27:38

So for yours, is it, you wanna buy this

when you want, but you still need to, um.

506

: 00:27:44

I'm just gonna keep using the word

consume, but fill in the appropriate

507

: 00:27:48

word, but consume the material

in a pacing that will allow me

508

: 00:27:52

to understand it and implement it

before moving on to the next topic.

509

: 00:27:59

Okay, so if the reason for that control

is because they need to completely.

510

: 00:28:06

absorb it and actually action it before

they move into the next part, then,

511

: 00:28:11

then that needs to be set up in the

expectations of the people who are buying

512

: 00:28:16

it and in the onboarding of what to

expect as they're going from one to one.

513

: 00:28:22

Yeah, that it's not a case of

listen to it at two x and just

514

: 00:28:26

tick a box that this is no.

515

: 00:28:28

You have specific exercises to complete.

516

: 00:28:31

You're supposed to take this into your

daily life and have it completed, and

517

: 00:28:34

then you get to unlock the next part.

518

: 00:28:37

Okay.

519

: 00:28:38

So that, that's the messaging part,

both for the buyer and for the user.

520

: 00:28:42

All right, so where are you at with that?

521

: 00:28:45

And then the other part is

checking in with yourself.

522

: 00:28:48

What is it about it that makes it feel

like you need to control these measures?

523

: 00:28:52

And doing like a, a real personal

audit for yourself and, and

524

: 00:28:56

seeing where you're at with that.

525

: 00:28:58

Yeah, so you can still, reframe the word,

526

: 00:29:02

Launching is just the, the

fancy word for promotion.

527

: 00:29:05

Okay, so a launch and a funnel

are two different things, right?

528

: 00:29:10

Even though the word funneling has

a dual purpose in our industry,

529

: 00:29:14

but the word launching is a way

to actually sell market and create

530

: 00:29:19

lead generation for an offer, right?

531

: 00:29:25

So it, it is a time for you to,

yes, talk to people currently on

532

: 00:29:29

your list, but also to let everybody

else and their mother know about it.

533

: 00:29:35

Right.

534

: 00:29:35

It's an opportunity to like, let

a, a very wide audience, cast

535

: 00:29:40

a wide net and bring them in.

536

: 00:29:44

Yeah.

537

: 00:29:44

So it's very much a lead generation

machine as well as it is a marketing

538

: 00:29:50

machine and a sales machine for

your business and for the particular

539

: 00:29:54

offer that you are promoting.

540

: 00:29:56

Okay.

541

: 00:29:56

Whereas a funnel is, is moving

people already in your world through

542

: 00:30:01

a specific, like offer to offer.

543

: 00:30:04

Sequence.

544

: 00:30:04

Okay.

545

: 00:30:05

So whenever you say quarterly launches,

reframe that to just, you have decided to,

546

: 00:30:12

promote this offer on a quarterly basis.

547

: 00:30:17

All right.

548

: 00:30:17

So you can have it available in

like a shop type thing, right?

549

: 00:30:22

Where it's like, just like a lead magnet.

550

: 00:30:24

It's always available if people

wanna hunt for it, if they wanna

551

: 00:30:27

see it in, um, a blog on a social

media, on your homepage, on a, um,

552

: 00:30:34

like a, a menu banner at the top.

553

: 00:30:36

They can hunt for it, they can click for

it, they can SEO for it anytime they want.

554

: 00:30:41

But once a quarter, you have it

in your marketing calendar to do a

555

: 00:30:45

intentional promotion for the program.

556

: 00:30:50

All right?

557

: 00:30:50

Where you are going to, um, intentionally

attract a new audience as well as

558

: 00:30:56

reengage your existing audience and do

a hardcore focus just on this offer.

559

: 00:31:04

And whenever you, you think about it

like that, then it's not that you are

560

: 00:31:08

necessarily, um, locking the doors on the,

the course itself, like you don't have to.

561

: 00:31:16

Then it's just that you're

pushing it into the spotlight.

562

: 00:31:21

All right?

563

: 00:31:21

And that is a way that you can

kind of reframe and think about it.

564

: 00:31:25

That might help if the audience you have

now is actually who you want to work with.

565

: 00:31:31

So I hope those three brought up

some good things for you and some

566

: 00:31:35

reflections and some things to

take away and really implement.

567

: 00:31:39

And if this episode hit home, let me know.

568

: 00:31:42

. But it's also a personal invitation

to join us in your launch style.

569

: 00:31:46

The program where we

create a launch structure.

570

: 00:31:50

That reflects your energy, your capacity,

your business model, and your life.

571

: 00:31:56

No templates, no one size

fits all sort of nonsense.

572

: 00:31:59

Just you, me and a launch that

feels like it was made for

573

: 00:32:02

you because it actually was.

574

: 00:32:05

the doors are open right now, come

check it out@Traciepatterson.com

575

: 00:32:09

slash yls.

576

: 00:32:12

And as always, the link

is in the show notes.

577

: 00:32:15

And if there's anything in today's episode

that made you go oof, that is me or I so

578

: 00:32:20

feel that, please let me know by leaving

a review and tell me what resonated.

579

: 00:32:25

Because I do love hearing from you

and knowing what lights you up about

580

: 00:32:31

these episodes and what sort of

content really brings it home for

581

: 00:32:35

you and makes your businesses soar.

582

: 00:32:38

So until next time, be

well and have some fun.

583

: 00:32:41

Thank you for

584

: 00:32:43

Thank you for joining me here

on Digital Business Your Way.

585

: 00:32:46

Be sure to check out the show notes

for all the links mentioned today.

586

: 00:32:50

And while you're there, I'd love

for you to rate and review the show.

587

: 00:32:54

And if you have a topic or question you

want me to answer, I want to hear it.

588

: 00:32:57

Head to Tracie Patterson dot com slash

AMA and ask me anything about business.

589

: 00:33:03

If I don't know it, I'm bringing

up with one of my guests.

590

: 00:33:06

And until next week, be

well and have some fun.