Talking Strategy, Funnel Overwhelm, and Getting Offers Out Fast

Welcome in, everyone. Today I'm joined by the brilliant Lacey Cribb, a funnel builder, marketing tech expert, and business strategist who knows how to take the guesswork and stress out of launching. You might know her as the host of the Funnel Building Strategies for Online Business Owners podcast, but around here, she's also known as someone who's deeply grounded in helping people simplify and actually get their stuff out into the world.

Lacey doesn’t just talk strategy—she builds systems that support you so you can actually follow through and launch what you've been dreaming about. Whether that's going live, building a funnel, or just figuring out where your audience even is these days, she's all about helping you create something that's not only smart and strategic, but sustainable for you.

In this episode, we’re diving into what stops people from moving from idea to execution—especially when it comes to launching. We’re talking about the very real tension between following "best practices" and doing what actually works for you, the pressure to pick a camp (live launch vs. evergreen), and why your social media burnout might just be a sign to try something different.

So if you've ever built something incredible but then stalled right before sharing it... if you've been stuck spinning in tech land instead of connecting with real people... or if you've ever thought, "Maybe I just need to do it like them to succeed"... this is your reminder that you really don't.

Let’s talk about what you do need, how to decide what's worth your time, and why imperfect action beats perfect tech every time.

What you’ll learn:

[00:05:00] Why following "best practices" can sometimes derail your launch

[00:09:00] What to do when you’re stuck in tech land instead of showing up

[00:13:00] How to evaluate your own time, energy, and goals before building a strategy

[00:17:00] Why building a sustainable launch strategy is about more than copy/pasting someone else’s plan

[00:24:00] The small things that trip people up more than you think

[00:33:00] The difference between marketing-based pricing and sustainable, profitable pricing

[00:40:00] Lacey’s personal take on tech stacks, affiliate offers, and the importance of aligned systems

Resources & Mentions:

Lacey's Free Tech Guide: https://www.laceycribb.com/techguide

Funnel Building Strategies for Online Business Owners Podcast: https://laceycribb.com/podcast/

Tracie's Your Launch Style Group Program

https://www.traciepatterson.com/yls

Your Next Steps:

-Work with Me: https://www.traciepatterson.com/connect

-Ask Me Anything About Business: https://traciepatterson.com/ama

-Turn your content into cash—grab the free 5-step guide now! 👉: https://traciepatterson.com/micro-freebie

-Connect on Social: https://www.instagram.com/thetraciepatterson

CREDITS

Music ColourfulSounds

Podcast Editor Maia McLachlan