Episode 2 - bonus

The One Shift That Made Launching Fun Again with Caryn Gillen

Published on: 6th March, 2025

Launching is a wild ride, and no one knows that better than Caryn Gillen. With 15 years in the online space and a lifetime surrounded by family businesses, Caryn has experimented with just about every launch strategy out there. In this episode, she’s sharing what’s worked, what hasn’t, and the surprising realization that changed everything for her.

From exhausting five-day challenges to rethinking live launches, Caryn opens up about how human design helped her discover a launch strategy that finally felt good. (Spoiler: It involved doing way LESS.) We also dive into the importance of aligning your sales process with how you like to buy, why connection is her #1 priority in selling, and how she pivoted when a wildly successful launch brought in all the wrong people.

If you’ve ever felt drained by launching or struggled to find the right balance between sales energy and delivery energy, this episode is a must-listen.

What You’ll Learn:

  • The game-changing shift that helped Caryn reclaim her energy during launches (2:22)
  • Why she stopped doing five-day challenges (and what she does instead) (3:45)
  • The biggest mistake most people make in launching (5:10)
  • How she pivoted on the fly when a successful launch brought in the wrong buyers (13:00)
  • The unexpected way she stays connected with potential clients (10:41)

  • How to make launching feel natural, fun, and sustainable (15:00)

Resources Mentioned:

Your Next Steps:

CREDITS:

Music ColourfulSounds

Podcast Editor Maia McLachlan

Transcript

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{ ..., and your listening to digital business, your way. Welcome to our special limited series. Launch style stories. In this series, we're diving deep into the true stories behind launching what it's like to find your way, the hard way. And what happens when you finally discover a launch style that fits. You'll hear from entrepreneurs who've been through well, some miserable experiences. Those who are still figuring it out. \line }

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{ And those who found their groove and finally feel like they're thriving. Because launching isn't one size fits all and there's not only one way to do it. And I believe it doesn't have to feel like denying yourself to make money or just feel exhausting and something that you have to get through. This series is all about exploring what }

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{ works, what doesn't And how you can cut through the guesswork quicker to find your way and your style sooner. \line }

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{ So settle in because these stories might just change the way you look at launching and your business. }

{\cb3 because once you have a launch, if you do everything live, it takes all your energy. And then. }

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{\cb3 the people are coming into the program and you should have all this energy to welcome them and have them experience this nice customer process of coming on board into your program. And oftentimes I was starting out so tired. And so it was just this whole other thing that I was able to really energetically welcome people in, which was new and I loved it. And I will keep using this as I move forward.}

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{ today Launch Styleial Stories, I'm joined by Caryn Gillen, a business coach who has been in the online space for 15 years and helps people build businesses that are sustainable and most }

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{ importantly, fun. \line }

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{ Caryn has launched in nearly every way possible. Five day challenges, live events, straight to email campaigns, and after years of experimentations, she's found a Launch Style that works for her. One that prioritizes ease, connection, and energy management rather than forcing herself into draining lunch cycles. \line }

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{ In this conversation, Caryn and I break down how she shifted her approach to launching, why she no longer runs live heavy launches that didn't fit her, and how she learned to structure sales in a way that feels aligned without sacrificing results. If you've ever felt like traditional launch advice doesn't quite fit, or that selling leaves you drained, This episode is for you.}

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{ Let's listen in. }

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{ Hello, hello. And thank you. Thank you very much for, for joining me today, Caryn. I appreciate this for like coming in for this limited series that we have talking about really like your journey with launching and what that has been like. }

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{ Yeah, }

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{ thanks for having me. I'm super excited to talk about it because I mean, launching is such a journey. }

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{ Right. }

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{ Yeah. }

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{ And that's the beauty it's like, cause whenever we've done this for so long, we have all these experimentations and we get to try all these different styles with offers with, you know, front end with backend with, um, like different sizes of audiences and how well we know them and don't know them.}

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{ And it's like, there's so many different little pieces and different, you know, like, like levers to pull that it gets to be, Like thrilling, but also if there's one more thing I have to change, I'm going to pull my hair out. You know, it's like that, that mixed bag of moments, right?}

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{ Yeah, absolutely. A }

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{ been either a favorite, a worst, a most memorable, most recent, you know, like what, what kind of comes to your mind whenever. Um, because I, I put this to you as, do you want to share, you know, like, Oh, what do you think whenever, I asked you to share this }

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{ launch journey and you were like, yes, you know, I'm, I'm so in for this conversation.}

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{ So I was curious, I was like, Ooh, then I wonder what popped in your mind for that. }

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{ thing that.}

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{ popped in was last year, I guess it's still this year, but last year in 2024. Um, }

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{ It's so last year. Yeah.}

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{ I've typically done a new thing every time over and over. And so I've learned lots of things and I've tried lots of things, but I had consulted with someone, Daniel, Laura on human design and I'm a projector and I was launching and she goes, well, I was telling her what I've done in the past, which is like five day challenges and you know, like three different calls and all these things that were happening live.}

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{ So much of my energy. }

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{ You know, all the emails doing all this stuff live. And she was like, Oh my God, like, why don't you record some of those things ahead of time? And I }

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{ was like, what? }

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{ Yes. }

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{ an amazing idea. And so I ran a launch called how to sell like a human, which }

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{ for one, I loved the name and I love selling.}

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{ So it was super fun. And I did three podcasts. Ahead of time and they went live on my podcast and I sent the video to my list to anyone who had opted in so you could kind of catch it from the podcast and come in or you could catch it on my list and sign up, but people were coming from different places and I wasn't doing anything. }

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{ Right? }

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{ I was just}

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{ letting the podcasts and the video }

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{ emails go out and I was getting all this great feedback and people were learning a ton and they were sharing it and I was getting like the, is it too late to come in kind of questions, which was the best. and then what I did was I held a Q and a call as the last part of it. }

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{ And the first time I ran it, I actually ended up getting COVID. And so I had to postpone the Q and a call. And so I had a zero show up right. The second time I ran it, I did the same thing. }

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{ And I had, um, I think I had like 18 people show up live. So that was a much different and better and more fun experience. }

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{ Um, but for me, that ability to like record it ahead of time and not be in the, like, }

{\cb3 because once you have a launch, if you do everything live, it takes all your energy. And then. }

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{\cb3 the people are coming into the program and you should have all this energy to welcome them and have them experience this nice customer process of coming on board into your program. And oftentimes I was starting out so tired. And so it was just this whole other thing that I was able to really energetically welcome people in, which was new and I loved it. And I will keep using this as I move forward.}

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{ Right. And, and it's, it's that, that beautiful realization that you got to experience, you know, like live in the moment of realizing that separation between that launch energy and that delivery. Right. Because there, there really }

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{ are distinctive parts. We have our offer creation. We have our promoting it out into the world.}

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{ We have those connection and those community parts. And then we have the actual delivery part. And each one of those is very distinct and it asks something different of us, right? So depending on how we're built, depends on what makes us excited and what kind of goes, okay, I'm so glad I got to connect with them because I love my humans, but I got to go hide in the woods for a while.}

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{ Yeah. exactly. }

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{ When I sell something and because of how I like to buy, if I bought it, I'm excited and I want to start it. And so}

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{ I've never wanted to create a great amount of distance between like, okay, I'm going to launch, I'm going to get really tired. So I'll take two weeks off and then I'll start}

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{ like, maybe that would be energetically ideal, but I don't like that as a consumer.}

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{ So I've never wanted to do it that way. Yeah. }

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{ you are as a buyer. So how does that reflect to the people who buy from me? You know, and, and it's that, that }

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{ mirroring, right, of that buying and selling, kind of behavior and how much of your audience is reflected in how you are as well, right? Because sometimes there is a lot of that.}

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{ And then as well as we kind of check ourselves to make sure it's not limiting. Right. So it's that balance. So it's like, I know that I enjoy being there and, and I want to like give it my all. And I'm like, Oh my gosh, let's keep this momentum going. Let's get excited. Let's go all in. Right. And because you're teaching people business, they want those results.}

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{ Like they want to go for it. Whereas like some of the other people that I coach, they're walking people through divorce. }

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{ They're walking people through, you know, um, energetic resets or, you know, uh, sleep schedules for babies and, and other things that maybe there needs to be a bit more time of breathing and a bit more integration versus like, I want to get this going in my business right now.}

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{ I am so excited. I want to, you know, move this. Right. So it's really finding that }

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{ spot for you as a human, but also for your audience and the offer that you're giving them and, and that, that lovely, like balance of all three parts. And that makes such a difference. }

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{ Yeah. yeah, }

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{ yeah, cause I'm somebody who I hate drip, I hate drip content.}

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{ If I'm in a program that drips late and I know that you're talking about like the gap between, you know, launch and start. But even for me, if content it's. Self is dripped. I will wait until there's like a bunch of it. So I can go in and binge, }

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{ yeah, }

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{ but again, if, if I'm doing something that's not, you know, maybe business related, but maybe it's integrative energy related, something else where I'm like, Oh, I need time to reflect, or I have to, you know, I'm digging deep into my subconscious.}

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{ Cause I do a lot with like, RRT and somantics and really like uncovering things, then the dripping isn't so much a waiting as much as it is. I've now caught up and I'm ready for the next one, right? So there's, }

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{ there, there's that balance there too, but yeah, it's, it's very much knowing ourselves and, uh, you know, as well as like, like the work that we're doing that I always find, um, fun, right with it.}

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{ So now that you have experienced this part. Think about one of the many other ones. Cause you said that you've tried a whole bunch. So have you tried a whole bunch with different offers or have your offers been fairly similar, but you've tried several different launch models? }

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{ both,}

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{ Yeah,}

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{ yeah. Yeah,}

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{ I mean, I've been doing this for 15 years, so there's been, I've had lots of time to play }

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{ right.}

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{ Um, most recently I started a membership and I started it with founders pricing. And what I've done with that is I've just done, like I did an initial campaign, just straight up email. I didn't even really get on the socials.}

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{ No, I did a little bit. and at the end of the year, I'm doing another. I think five days, five emails, just talking about the founder pricing going away. }

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{ And in neither of those instances, did I do any }

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{ sort of free event or give them anything or Do anything that brings together community in order to sell. And what I've noticed about that is like, well, it's nice. And I didn't really have time to do anything else. I don't like doing it that way. }

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{ I want, like, I want to give something when people go buy something, like I want to engage with them first. I really like having, even if it's just like a free group coaching call, like anything to me feels. Fun. Like I like to have something that goes with the purchasing. And I think the founder's pricing is the thing, like they're getting 12 months for the price of eight. And that is a thing in itself, but it's not as fun for me. Like one of my top values is connection. And I like to be able to do the connecting and the selling.}

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{ and that that's that separation there, right? Because I'm sure the content of your emails is probably a value as well, as opposed to it being like a virtual post it note saying, hey, don't forget the clock is ticking, you know, they'll probably be like a sentence or }

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{ two element in there for that to be a very like clear, direct CTA in there.}

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{ But you're, you're coaching them on something. You're giving them a perspective shift. You know, you're helping them realize something that is in relation to this offer. Yeah. So you are giving something that falls into a bucket of value, but the piece that's missing that makes you not feel the value is that connection. \line }

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{ Yeah. So it falls into that audience category, right? You're missing that kind of human to human part that, you know, that, that you feel like you really need. You want to see their eyeballs when you're selling.}

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{ Yeah. so what I've done kind of to make up for it is if people email or DM and they're asking questions, I'm just like, do you want to hop on Voxer? How about we hop on Voxer? You know, I'm doing all this audio messaging back And, forth and getting to know people and that's working and I'm liking it. But it's, funny how like, even if I try not to, I'm still going to figure out a way to connect with them.}

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{ Yeah. }

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{ and again, it's that balance of energy, }

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{ right? So }

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{ it's okay to have these, these automated emails that go out and doing this, this private invitation launches, basically, you know, the, the category that this type fits into where you're giving them this, um, you know, it, it goes out to your email list only.}

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{ And maybe the people who watch your stories and it's like, Hey, this is existing. Here you go. You know, if you want it, ask for it. But If you have anything, here's a voice note, you know, here's a way to hear each other, right? So that way it's not just them that have been reading your emails and them that have been watching your stories and hearing whatever you're saying, but now you're getting to hear from them back as well.}

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{ Yeah. Yeah. Which just makes it feel more}

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{ rich. }

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{ Yeah. Yeah. And the can, you know, the containers that you create have that intimacy anyway. So it really sets those expectations and those foundations for whatever they're buying from you and going into. }

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{ Yeah. }

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{ So that's felt really good. }

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{ Yeah, absolutely. }

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{ Like what I can do next year and like, }

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{ what are the different ways to }

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{ create that in new ways and what are the things that were so good this year that I definitely want to do them again versus just recreate the wheel every time. }

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{ Right. Yeah. Yeah. And does that feel more, um, like doable and approachable than like a free community or a group or something that's a little bit more mass is to have these like voice notes of the people who are reaching out to you. }

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{ hmm. Yeah. I mean, I really liked that part. }

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{ Yeah. Right. It's kind of like, um, virtual pimp house, you know, these little like passing }

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{ Pen pals. Yes, }

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{ Yes. }

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{ exactly. Yeah. }

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{ Yeah.}

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{ Yeah. I think }

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{ that }

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{ old school things into the new world. Right.}

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{ exactly. And I was thinking about like the other thing that was really interesting with launching this year. And it was true for, I did one promotion called best quarter yet. And I had everyone come in and we did quarterly review and planning together. And. I had over a hundred people sign up for that.}

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{ Same with the sales ones both times. So I had three of the most successful like launch events that I've ever had in terms of numbers }

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{ for my business And they were bringing in These great people and what I found on the back end is they were great people But I was selling the wrong thing in my launching So it was interesting to on the fly then kind of post the third You successful thing I was doing, create a whole different offer to start selling. }

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{ Yeah. }

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{ So that was, that was an interesting process to watch. Like, you know, it's hard to, to watch your launch happening and have it be really quote unquote successful and then realize that nobody's the Right. person in the room for what you're talking about.}

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{ Yeah.}

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{ Right. Yeah. And it's like, wait, it's like you feel something is missing, but at first you're almost not sure. And then you're like, Oh, I put my finger on it, but this is a doozy. What am I going to do here? }

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{ Mm }

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{ hmm. yeah. }

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{ So with that port part of the launch, did you ever try to replicate that launch? And like, did, did you feel like maybe if you tried those launch mechanics with the right offer, they wouldn't mash?}

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{ Like, where do you think }

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{ that that kind of, You know, between the three pieces, between the launch mechanics, the offer and the humans involved, you know, where do you think that this, uh, kind of, I'll call it a misarrangement versus a misalignment. }

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{ Like, where do you think those parts came in? Yeah.}

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{ the new offer. Because I think the people are great. The way I was launching was great. It was just, I needed to have a different offer on the end of it for the people who want to come in. And that's one thing I'm just always looking at, like the energetics of what wants to happen. And on that one, it was like, Oh, I'm, I'm the one lagging behind here. And So one of the ways I can tell I needed to change as I had all these, they wanted to work with me, but not with what I had. So I was creating all these weird, like one off offers. And then I was like, wait a minute, this is a sign that I need to create the one offer. That would have matched for all of these people, and then go and sell that. So that's what I did. And then like convert all those people who I sold weird one off things to, into the new }

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{ thing I had created.}

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{ So what you were seeing is that they were responding to the launch mechanics, they were like the right people, but it was either they weren't responding correctly to the offer part or those who were, it wasn't quite the right result part or the delivery aspect was wasn't right. }

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{ Yeah, it was the wrong Developmental stage. It was the wrong developmental stage for the consumer. I had, there was a little too far down the road for them, so I just had to back it up and figure out. }

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{ So I did a lot of research, like, who are you? What do you want? What would make }

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{ sense? And, um, that was really fun. }

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{ Yeah, yeah. And it's fun whenever like we find something that people respond to, right? Especially if it's like a new swath of audience or an expanded group that, that lays like really in for it. But then it's like, okay, well, hang on. Maybe that, that isn't what, like the road I thought that we were going to go down.}

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{ Mm hmm. Yeah. }

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{ Yeah. When it, when it's like, okay, so I love that you guys are responding. I love who's showing up. But hang on, wait a minute. Like, }

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{ there's a part that's missing. It's like the set list that I had going for this concert isn't quite the right set list. It's like, we now need to go acoustic. You know?}

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{ I brought }

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{ soup to the taco party and I was}

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{ like, I got to go home and make tacos. I'll be Right? back. }

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{ Yeah. Yeah. This is going great, but wait a minute. Is that, that missing piece there. And, and that, that's something that, that we can find where, you know, that, that would like be the, the, the true, definition of the word pivot. Cause I find that word gets overused quite a }

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{ Mm hmm. }

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{ in our, arena, but, you know, so, so much.}

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{ Um, but it, it is that piece where, they responded so well to the launch part, then it's not even like you inadvertently backed yourself into a corner because the, the correct offer can almost bud out of that. }

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{ What they're responding to and out of that community response.}

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{ Right. So it's where almost like, like, cause the launch mechanics should be birthed out of the }

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{ offer in the audience that we're wanting to get. But in this case, what you found was that the offer had to come from what people were responding to in the launch. }

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{ Mm hmm. }

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{ Yeah. }

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{ And, and that, that can be, um, you know, that's one of those fun experiments that like we weren't expecting that we get to be like, wow, what we do is really. \line }

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{ be so agile. It's like, but you have to take the }

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{ invitation because I could have just been like, these are the wrong people, but like I would have been }

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{ missing out big time. }

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{ Yeah. }

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{ Mm }

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{ Yeah. }

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{ And that, that, that's a fantastic, , thing to witness and, you know, and to be there for. Yeah, so I like that one. So as you have had these, these different experiences, especially because like you said at the top 15 years, but then they, these like really exciting, you know, we'll label it successful, but like these really like exciting launches have been so recent.}

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{ So how has that felt with that evolution of like finding these styles of finding these }

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{ ways to feel comfortable, you know, letting these things evolve almost like in the moment?}

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{ I think it's fun to find and feel and ride the momentum when we get to, because it's not always going to be there. Like sometimes business is a slog, but I }

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{ also want to remind all of us that like you can make so much money. You can create such a sustainable business with really low numbers. }

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{ If you do it in a really relational way, if you're not trying to be a seven figure business running a six figure business. you know, in your tactics. so I just love that. Like we get to do this and sometimes 12 people are there and sometimes four people are, and sometimes 95 people are there. Like, we don't have to have the numbers that most of us think are quote unquote enough to do what will actually move the needle for us. so I'm, I'm just always amazed. A, we get to do it, B, I get to be here, and C, like, we get to keep experimenting and we get to do it in a way that connects us and hopefully }

[:

{ makes an impact worth making. Yeah, }

{\pard \line \par}

[:

{ }

-:

{ worried about problems that don't even exist yet, you know, we're worried about having these launch mechanics and it like the pieces aren't even there. It's like, okay, well, what about if I have a webinar and, you know, 95 people show up and I get a 1 percent conversion rate.}

{\pard \line \par}

[:

{ And it's like, Okay, well, how about we talk about getting 95 people in the room first? You know, like, like, wait a minute, like, why are you like crying over a 1 percent when we don't even have the 95 yet? Like, like, why, like, have you even written your webinar? Like, wait, wait, hang on people. }

{\pard \line \par}

[:

{ }

-:

{ yeah, }

{\pard \line \par}

[:

{ }

-:

{ It's like, wait a minute, wait a minute, you know, yeah, it's like, why are you worried about these kinds of things?}

{\pard \line \par}

[:

{ And I think a lot of it is because of, of, you know, the numbers they hear, the things they see in debriefing, the stuff people brag about. And }

{\pard \line \par}

[:

{ it's, it's that kind of classic cart before horse situation. Right. Yeah. And it takes that, that seasonality and that, that }

[:

{ maturity and entrepreneurship to be like, it's okay if those are the summary debriefing numbers.}

{\pard \line \par}

[:

{ But whenever I'm in the moment, I have to be like, okay, let's back up and let's actually look at the parts and be like, is this even the right mechanism for it? Is this even the right offer for it? Is this even the right audience for it? It's like, what? Where can I put my energy? Do I have all of my elements in place?}

{\pard \line \par}

[:

{ Am I even like looking at the right pieces, right? You know, cause a classic thing in copywriting, it's like, if you want a better conversion rate, have a better audience. You know, so I mean, that's, }

{\pard \line \par}

[:

{ }

-:

{ Yeah. Mm-hmm }

{\pard \line \par}

[:

{ }

-:

{ you know, so it's like, okay, how are we making sure that, that those parts are there? And yes, that needs like a, a longer time, but to your point, you can have a fantastic story.}

{\pard \line \par}

[:

{ You know, the part where they are your number one fans, you know, where they are bringing people in, where they are, are there for everything that you have over and over again, and }

[:

{ they are then your inspiration because you're like, I want more of them. How do I get more of them versus being like, what do I make today?}

{\pard \line \par}

[:

{ What do I do today? It's like, no, how do I thrill the hell out of them? And how do I get more of them? Right? And then that gets to birth out of it.}

{\pard \line \par}

[:

{ }

-:

{ Yeah.}

{\pard \line \par}

[:

{ One attendee of one of those workshops personally brought in 24 other ones,}

{\pard \line \par}

[:

{ }

-:

{ See?}

{\pard \line \par}

[:

{ }

-:

{ so out of a hundred, one person brought 25% of the attendees. Like, that's wild. I've never seen that happen before. }

{\pard \line \par}

[:

{ }

-:

{ You know? And she probably wasn't even an affiliate. She was just somebody that they wanted to be there. Yeah. Like, }

{\pard \line \par}

[:

{ they just thought, this is amazing. Everybody needs to be here. }

{\pard \line \par}

[:

{ }

-:

{ Yeah. Right. It's fun. }

{\pard \line \par}

[:

{ }

-:

{ Right. You know, and, and those, those are, are, um, those beautiful moments. And it's like, I want to know you, I want to know what's happening.}

{\pard \line \par}

[:

{ I want to understand it. Yes. There can be a little bit of, , replication and duplication there with it, but it's also like }

[:

{ just appreciating and enjoying the beauty of that.}

{\pard \line \par}

[:

{ }

-:

{ Mm hmm. Yeah. definitely }

{\pard \line \par}

[:

{ }

-:

{ Yeah. So thinking about a bit of those mechanics, any sort of like team members that you bring in, whether it's casually, permanently, et cetera, how have you found working with other people is easier, harder, different as you have known what you wanted to do versus the figuring out?}

{\pard \line \par}

[:

{ }

-:

{ One thing that took me a few years to figure out is I need to tell my husband that I'm launching }

{\pard \line \par}

[:

{ and ask for more support around }

{\pard \line \par}

[:

{ food }

{\pard \line \par}

[:

{ }

-:

{ Yes. }

{\pard \line \par}

[:

{ }

-:

{ Like I am NOT going to care what's for dinner, but I would like to eat and I }

{\pard \line \par}

[:

{ Don't want to have to cook this week. Like these are important things like I don't care if we eat out I don't care what happens, but Expectations need to be low around me.}

{\pard \line \par}

[:

{ So that's my number one team member there and then I have my virtual assistant and she and I have worked together for four or five years }

[:

{ and We pretty much do all the things}

{\pard \line \par}

[:

{ }

-:

{ Yeah. }

{\pard \line \par}

[:

{ }

-:

{ Yeah. So }

{\pard \line \par}

[:

{ we've got a pretty good, pretty good relationship. I always need to give her more time than I do. I need to make decisions faster.}

{\pard \line \par}

[:

{ I think that's one of the hard parts of being so agile and being a quick start is like, but you gotta like not throw your people under the bus. So another part that's so great about doing a strategy, that's a lot of it's done ahead is she's not having to do a bunch of stuff in the moment. }

{\pard \line \par}

[:

{ }

-:

{ Yeah, yeah. Cause it's great when we get inspired and then it's like, oh wait, but what is the down effect of that? }

{\pard \line \par}

[:

{ }

-:

{ Mm hmm. }

{\pard \line \par}

[:

{ }

-:

{ Yeah. }

{\pard \line \par}

[:

{ Yeah. It's like, it's like, but we don't, we don't mean to have anybody like scrambling, right? }

{\pard \line \par}

[:

{ }

-:

{ Mm hmm, }

{\pard \line \par}

[:

{ }

-:

{ Yeah. }

{\pard \line \par}

[:

{ So that, and, and that, that it's such a lovely point about any partners, you know, and, and any, anybody that we cohabitate with, because you have to like let people know who you are This is going to be a very intense time and things are going to be happening.}

{\pard \line \par}

[:

{ You may or may not see me. I'm going to be in various, you know, states of dis dishevelment at this point. I'm }

[:

{ going to be like, you're going to hear }

{\pard \line \par}

[:

{ }

-:

{ I'll be on my phone too much. }

{\pard \line \par}

[:

{ }

-:

{ Exactly. You're going to hear random voices on my phone, }

{\pard \line \par}

[:

{ you know, like, as I'm like listening to different messages and I'm sending them back, it's going to be all hours.}

{\pard \line \par}

[:

{ You know, these are the things that are going to happen, but it's going to be temporary and I'm going to need this, this help and the support during this time. And then we're going to go back, to whatever your variation of status quo is. Right. And, and getting them on board and helping them understand how, it may even at times look outwardly like you're suffering, }

{\pard \line \par}

[:

{ but there is this kind of element of, um, excited torture is that we'll, we'll use that, that phrase, }

{\pard \line \par}

[:

{ }

-:

{ Yeah, it's like for a good end. And I, I }

{\pard \line \par}

[:

{ think too, like, with the family member side of it, I run profit first, and so like, That profit account isn't just for me, it's for all of us }

{\pard \line \par}

[:

{ because they all invest, like I took them to France one time and that was straight up profit from the business and it's like, I do thank them very clearly }

[:

{ for, you know, allowing what they allow and, welcoming what they welcome and supporting me in the ways that they do.}

{\pard \line \par}

[:

{ Like, and I think that's a really fun thing that we get to do. Yeah. }

{\pard \line \par}

[:

{ }

-:

{ know, a two or three year old running around and and so they're, they may think, Oh, they're not going to understand, you know what's going on. But it's like, do it to the point of comprehension.}

{\pard \line \par}

[:

{ And, you know, where have it where like it's, That's, normalized conversation in the house. So it's like, okay, well, these are how these things are. And yeah, and this is because mommy did this today, you know, and, and those kinds of pieces, because that fosters the gratitude, it fosters that understanding and that kind of, um, reciprocity, right?}

{\pard \line \par}

[:

{ It's like, we do this, we get that, you know, and, and it kind of, helps build that, that support and that structure and move those emotions that otherwise can very much hold us back. You know, as well as the malnutrition and dehydration. And }

[:

{ for me, it's, it's crunchy, salty snacks for myself. So I'll get that feeling like, I don't even know what my sodium level is, but it's probably not good right now.}

{\pard \line \par}

[:

{ Somebody take the goldfish away.}

{\pard \line \par}

[:

{ }

-:

{ Yeah, Mine's like, Oh, there's seven, there's seven cups on my desk. Like just this like, it looks like a life coach office when you've got too many cups and water bottles on your desk. }

{\pard \line \par}

[:

{ }

-:

{ yeah, yeah, it's like I go through three liters of water and then I have like eight coffee cups and I always drink decaf at least. Like that's what I tell myself. I'm like, but it's decaf, you know, and then I'm like looking around and it's like, oh, and then I have nothing else but bags of goldfish.}

{\pard \line \par}

[:

{ I'm like, have I had protein? I mean, they're cheddar flavored goldfish. That counts, right? And I'm like, no, no, no, it's not. No. Yeah. Yeah. And he's like, what do you want to eat? I'm like, do not, I do not ask me to say right now, right? Like to your point, it's like, I don't care what it is. I just, I just need to be force fed right now.}

{\pard \line \par}

[:

{ }

-:

{ }

[:

{ Mm hmm. }

{\pard \line \par}

[:

{ }

-:

{ Yes. Yeah. Yeah. So pulling in that kind of support, , you know, that's, that's definitely, definitely important and, and that, and that's something that, you know, it's not. Dictated to right. It has that kind of open conversation. }

{\pard \line \par}

[:

{ }

-:

{ Mm hmm. }

{\pard \line \par}

[:

{ }

-:

{ You know, with everybody, it's like, how does that look in my house? How does that look with my team?}

{\pard \line \par}

[:

{ How does that look with, you know, the people that I have? And, you know, if, if you are completely solo, then who do you have? That's also an entrepreneur in the online world that you can be like, you know, I'm like, you're, you're in some sort of membership or community group. And you are like, Hey, SOS people, I'm going into launch mode.}

{\pard \line \par}

[:

{ I'm going to need some love and care, you know, who can be on my team right now. }

{\pard \line \par}

[:

{ }

-:

{ hmm. }

{\pard \line \par}

[:

{ }

-:

{ Right. You know, that just reaching out for those kinds of things, you know, and, and it's like, , what are your favorites of self care packages for when these things happen? }

{\pard \line \par}

[:

{ }

-:

{ Mm hmm. }

{\pard \line \par}

[:

{ }

-:

{ You know, the, those type, type of things that you can start to build, right.}

{\pard \line \par}

[:

{ As, as you learn these things.}

{\pard \line \par}

[:

{ }

-:

{ }

[:

{ Yeah. One of my go to's is the Trader Joe's bags of salad. }

{\pard \line \par}

[:

{ If I have just a bunch those salads in my fridge, I know I'm going to be okay. }

{\pard \line \par}

[:

{ }

-:

{ Right. Yeah. It's like, you just open them, pour it in a bowl. I'm done. }

{\pard \line \par}

[:

{ }

-:

{ Yep. }

{\pard \line \par}

[:

{ }

-:

{ I'm like something green. }

{\pard \line \par}

[:

{ They even go well with goldfish. I'm just saying. Pepperidge Farm, my DMs are open, }

{\pard \line \par}

[:

{ }

-:

{ Sponsorship. }

{\pard \line \par}

[:

{ }

-:

{ right? I'm like, like any bourbon, any goldfish. I'm good. I'm good for sponsorships. }

{\pard \line \par}

[:

{ }

-:

{ That's great. }

{\pard \line \par}

[:

{ }

-:

{ Yes. Yeah. So is there any like bouts of wisdom, anything that you would like to leave people with as they are kind of going through this and figuring out these crazy words that we love to use in the online space that, I mean, really everybody, it just means promotion, but we love to call it launching.}

{\pard \line \par}

[:

{ }

-:

{ The thing I always tell my clients is like, all launching is, is two dates on your calendar where you do some specific things in the middle. Like, }

[:

{ that's all it is. And I think it's just such a nice thing to give ourselves these very specific times to sell, because what I've noticed is if we don't, we might forget. }

{\pard \line \par}

[:

{ And then we've gone three months and we haven't really promoted anything. And our audience loves us and is opening all our emails, but they're not buying anything because we haven't asked them to. So I think it's, it's really smart and wise. So they get what they want and you get what you need to actually do some launching and figure out how to do it in a way that works for you. because then you can keep being in business, which I think is the point. }

{\pard \line \par}

[:

{ }

-:

{ Yes, I love that. I love that so much and for anybody who's like I wanna figure out my style. I want to figure out how to make this work for me. That is exactly what we are going to do in your launch style, and I would love for you to join us. We will be, figuring out life beyond the concept of evergreen and live launch.}

{\pard \line \par}

[:

{ You have so many options. You have so many ways to mix and match, and we're gonna figure out what works with your offers, what works with your }

[:

{ energy, with your community, with how you really wanna be and how you wanna sell. And, that's exactly what you're going to hear in these sessions is real life stories.}

{\pard \line \par}

[:

{ And that's exactly what you can figure out for yourself inside of your launch style. And I would love for you to join us and thank you so much, Caryn, for being here and for joining us and telling us your, experience and your journey of figuring out your launch style. }

{\pard \line \par}

[:

{ }

-:

{ Yeah. Thank you. Thank you for having me. }

{\pard \line \par}

[:

{ }

{\b\cf2 tracie:\b0}

{ Thank you for Thank you for joining me on this episode of Launch Style Stories, and I hope it sparked something for you. If you've been listening and thinking, oh, I need to find my way to launch without burning out second guessing or forcing myself into someone else's formula, well, that's exactly what your launch style is here to help with.}

{\pard \line \par}

[:

{ Inside the program, we cut the trial and error and help you create a launch approach that fits your strengths, your business, and your energy. So selling }

[:

{ never feels like an uphill battle again. Head to Tracie Patterson. com/YLS to learn more and join us. And if you loved this series. Let me know, share your biggest takeaway, DM me, or leave a review.}

{\pard \line \par}

[:

{ It helps more business owners like you find the show. I'll see you inside your launch style. }

}

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About the Podcast

Digital Business Your Way
The true stories and insider secrets of online entrepreneur life
You didn’t become an entrepreneur to grin and bear your way through your business and life, did you?
Well, allow me to demystify business and join me weekly on Digital Business Your Way, a podcast about the true stories and insider secrets of online entrepreneur life. I'm your host, Tracie Patterson, and it's my mission to pull back the curtain on building a sustainable business so you can create the impact in life you’re seeking.

About your host

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Tracie Patterson

NICE TO MEET YOU
I'm Tracie
Your resident Sales and Offer Coach who proudly accepts the title Business Rebel.

You didn't take the leap into your own business to be bullied into using gross tactics or to be talked down to and confused to the point of daily overwhelm and frustration.

I'm here to demystify business, guide you through the creation of Your Own Style, and pull back the curtain on building a sustainable business you can be proud of and grow with.