Build the Business That Fits Who You Are Now

Build the Business That Fits Who You Are Now

Let’s talk about what most “success stories” leave out: the messy middle where you realize the business you built doesn’t quite fit anymore.

In this episode, I’m joined by marketing and sales coach Melissa Pruitt, and we’re talking about what it looks like to evolve your business in a way that actually honors your growth. This isn’t about scrapping everything and starting over. It’s about paying attention to what actually works, what doesn’t, and what’s asking to change.

Melissa shares how she and her partner Paul restructured their offers, team, and delivery model over time — starting from a single course and growing into a high-touch coaching experience that still feels personal and sustainable. We also dig into what it takes to work with a spouse, why “perfect plans” aren’t required, and how being responsive to your people can build more than just results it builds trust.

This episode is a behind-the-scenes look at real business evolution, with all the unsexy pivots and intentional decisions that make it sustainable. Whether you’re shifting your offers, rethinking your role, or craving a business that fits who you are now, you’re going to feel so seen in this one.

💡 What You’ll Hear

[00:03:15] The early vision that sparked Adaptive Marketing—and how it’s shifted

[00:07:30] What it really looks like to run a business with your spouse

[00:09:45] Why they started small and built as needs arose

[00:12:10] How listening to their community shaped their offer strategy

[00:15:00] The decision to intentionally cap clients (and why it works)

[00:18:30] Creating depth and sustainability through a “small and mighty” model

[00:20:45] Layering smaller offers around a core coaching program

[00:22:15] How values-based decisions shape growth and simplicity

[00:25:00] Melissa and Paul’s “offer wheel” approach to diversified products

[00:28:00] Why they’re okay with volume on the front end—but protect depth on the back

[00:31:15] How bringing in expert support helped them grow without burnout

[00:37:45] The “heavy vs. light” check-in they use for every new decision

[00:41:00] Why business evolution doesn’t mean something failed—it means you’re growing

🔗 Resources Mentioned

Adaptive Marketing Program: https://adaptivemarketingprogram.com

Free Resource – 52 Conversation Catalysts: https://52conversationcatalysts.com

Online Marketing Podcast: https://onlinemarketingpodcast.com

Melissa on IG & FB: @realmelissapruitt

Your Next Steps

Work with Me: https://www.traciepatterson.com/connect

Ask Me Anything About Business: https://traciepatterson.com/ama

Turn your content into cash—grab the free 5-step guide now! 👉 https://traciepatterson.com/micro-freebie

Connect on Social: https://www.instagram.com/thetraciepatterson

CREDITS

Music ColourfulSounds

Podcast Editor Maia McLachlan