When the Offer You're Building Gets Personal

tracie: 00:00:00

Hello, everyone.

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Tracie here, your resident

business, rebel, and your listening

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to digital Hello, everyone.

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Tracie here, your resident business,

rebel, and your listening to

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Digital Business Your Way podcast.

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The show that lets true stories

and insider secrets of online

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entrepreneur life unfold.

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Our business world is growing and as

an online business coach and digital

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product creator, I believe you didn't

become an entrepreneur to grin and

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bear your way through business.

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So I'll be your guide.

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As we drop in on coaching

calls, have intimate sit downs

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with online personalities.

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You love.

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And discuss ideas, opportunities and

strategies circulating our online world.

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So pop in your earbuds, tap,

follow, and join me as I demystify.

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This thing called business.

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Hello, hello, and welcome back

to Digital Business Your Way.

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I'm Tracie, your resident business rebel,

and today, well, I'm gonna speak to a part

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of you that's, it's right at the edge.

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You're not frozen, you're not stuck, but

you're also not quite in motion either.

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It's that edge where your idea

is real enough to matter, but

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not quite real enough to touch.

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The thing you've been building or shaping

or dreaming on suddenly becomes personal.

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You can feel it pressing up against

you, asking to come through, but also

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requiring more of you than you expected.

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You're standing in the

tension of two truths.

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What if it doesn't work well?

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And of course it'll work because

I'll make it work, right?

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This is where certainty

becomes commitment.

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And if that's where you are, I'm with you.

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I've been with you.

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I see you and Oh, I feel it.

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' cause I was in this space

recently while building the AI

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models for your launch style.

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And God, let me tell you,

it, it, it was a journey and.

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These models, they took on a, a bigger

life than I had ever realized or dreamed.

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They weren't just a feature.

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They held, how I think, how I coach,

how I organize transformation.

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They were no longer just tools,

but they were mirrors of me.

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It just made them feel

vulnerable as hell to create.

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And the more I talked about 'em and

just even just like briefly mentioned

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it, people got so excited about it and

that made me happy, but it also made

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it more personal and I got slower.

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Not because I didn't know what I was

doing, but because I knew exactly what

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it meant and it felt heavy, right?

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I found myself reworking things

that no one had even seen yet.

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We just talked about it and thinking, oh,

I need to add this and do that, and what

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if it did this and, and leveling things

up that hadn't even been experienced yet.

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Spiraling over invisible

judgments and pressure.

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Came what out of like

pure joy and excitement?

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It, it seems so weird in, in

hindsight, but oh my gosh,

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was it so real at the time?

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It felt like the only way to be, you know,

quote unquote ready for these to come out

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was for them to be flawless first, right?

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And that's when all those like

old whispers came, oh gosh,

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what if I can't make this work?

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What if?

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What if they're not enough?

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What if they don't do

what I need 'em to do?

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What if it lets somebody down?

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What if it returns errors?

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What if, what if, what, what, what if?

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And I had to sit with this and

really coach through it and

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realize it's not a fear of failure.

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This was the risk of being seen

in something I was holding sacred.

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I know you know that feeling.

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'cause you create stuff too.

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If you're working on something right

now, that feels important, but heavy if

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you're circling, instead of sprinting, if

you're creating something that reflects

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not just like your skills but your self.

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Right.

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That's what I'm talking about in this

episode, because what you're feeling it,

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it's really, it's not even a problem.

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It's just proof that you're

not phoning it in, right.

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You care and you're, you're

building momentum and

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excitement behind these ideas.

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But that can quickly get away

from us if we're not careful.

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Yeah.

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So let's, let's name what's really

happening here is you're, you're not

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afraid of the work we put in the time.

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We do what we need to, we learn, right?

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You're afraid of what

the work says about you.

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Someone doesn't like get it.

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It's not afraid of failure.

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I mean, we, we've all

survived that before.

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Right?

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You've survived it many times.

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But it's more that fear of being

misunderstood, of putting something real

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in front of the world and hearing silence.

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Yeah.

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Or getting confusion back.

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I mean, how many times have we put

something out there and then somebody

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comes back with those looks on their

faces or a thousand questions and you're

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like, what are, what are you even asking?

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Did you even pay attention

to what I just did?

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Right?

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Or our own disappointment echoing

back when it doesn't look or

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perform like we thought or had

built it up in our own minds, right?

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Because when something is personal.

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It feels like it's not just being

launched and brought into the world,

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but it's instantly being evaluated.

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And when it's personal, you're not

just offering a service or something

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new, you're giving up a piece of your

process, your practice, your way of being

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seen, and your way of seeing the world.

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That, that hits different.

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So let's kind of, whew, let's

pause for a minute, right?

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Is we need to check in with our

bodies if, if it's safe to do so.

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Of course not if you're doing anything

that requires your full attention.

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But if, if you can, as we were talking

about that and as you kind of thought

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back to those times that it's happened

for you or what you're currently living

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right now, where were you holding tension?

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Physically in your body,

where did you tighten up?

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Even just subtly, was it in

your jaw, your shoulders, your

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chest, back, belly, all of it?

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And just take a slow breath in through

your nose, hold it at the top and exhale.

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Open mouth.

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Just dare to make some noise.

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Just let that tension move, even if

it's just for a little bit, even if it

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just gets to move that little bit more.

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' cause our nervous systems,

they're, they're not a problem.

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They're messengers, right?

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They're the ones bearing the

flags, trying to get our attention.

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And the message here is

just that this matters.

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We care.

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And that doesn't have to

be a big bad thing either.

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So let's remind ourselves something

because I, I really want people to hear

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this and to feel it when I say this.

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You are not here to prove your ideas,

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right.

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You are here to create and creation.

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That means tested, shaping,

observing, responding.

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Okay.

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You're not a factory of flawless concepts.

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You're a leader in motion, a

creator who refines as you move.

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Yes, that might mean someone sees

a draft before it's fully finished.

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It means somebody might test

something for all the bugs are out.

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You gonna interact with the tool

while there's still room to grow.

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But that doesn't make it any less

valuable, and that sure as hell

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doesn't make you any less valuable.

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Right.

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People aren't buying

perfection, they're buying.

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The transformation you hold space

for your offer is the structure,

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but you are the reason it works.

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It's not about flawlessness,

it's about showing up.

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Okay.

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Your best tools.

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They're not the ones that sit in your

Google Drive forever being polished.

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They're the ones that are being used,

that are living, they're engaged

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with and adjusted and refined,

and shared and lived in, right?

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Because living tools are always greater

than flawless deliverables always.

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Especially in what we do in service-based

results driven transformational

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businesses because perfectionism

might create pretty assets.

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So what?

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Trust builds momentum.

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Trust builds results.

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Action is where the money is.

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That's where everything happens.

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That's where life is lived.

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So here's a question for today.

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What's the minimum viable version

of the thing that you're building

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that you can share today?

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Just to make it real, not done, not ready.

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Just tangibly real.

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Let that be enough to cross the

line between thinking about it.

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Creating it.

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Okay?

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Because we can't build

momentum from theory.

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We build it from movement.

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And here's a phrase I've been

holding close lately, especially

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in those wobbly build it moments,

and I hope it helps you a bit.

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I'm not here to be right.

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I'm here to be real.

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That's how I build

tools that truly serves.

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You can say it with me if you want.

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You can post it on a mirror, but

let it settle in your chest, not

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your head, lower in your body.

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'cause that identity

shift from right to real.

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It's how you start to move again.

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That's how the sacred, the, fantastic

ideas, the things that just make you

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so excited that you wanna just burst.

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That's how those finally get shared.

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It's not by force, but by that

fidelity to the work, right?

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You're not in this moment

because you're confused.

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You're here because the thing

you're building, it means something.

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It's innovative, it's personal, and

it's central to your next level, and

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that's why the intensity showed up.

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You're not under prepared.

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You're just on an edge, a lovely

little threshold that's waiting for

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you, and that's what this feels like.

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The edge you're standing

on, it's not a warning sign.

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It's an invitation.

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To that next space.

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And if you're listening to this, if

you're at your desk, if you're staring

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at a half-built offer, wondering

what's enough, if you're mid-launch,

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doubting a delivery, if you're building

something that feels like a declaration

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of who you are, now I see you.

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I'm with you, I'm building right there,

and you don't have to carry that alone.

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That's exactly why I

created your style method.

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That's the whole ethos of my coaching

model, and that's the kind of work

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that we do inside of your launch style,

where we build launch strategies that

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are rooted in you, not in a template,

but creating structures that do

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the movements so you don't have to.

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We talk about nervous system capacity,

energetic leadership, offer evolution.

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Launching that moves with

your business, not against it.

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And if you want support like

that, you know where to find me.

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The link's always in the show notes.

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But above all, I wanna

give you a last reminder.

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You're not here to impress your people.

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You're here to meet them where

they are and guide them forward.

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That's why they're looking for you.

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You're already doing it.

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Anything that you think of that

you wanna build, that you wanna

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create, that you wanna bring, that

helps with that is already amazing.

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Let's just get it out there.

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Until next time, be

well and have some fun.

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Thank you for joining me here

on Digital Business Your Way.

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Be sure to check out the show notes

for all the links mentioned today.

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And while you're there, I'd love

for you to rate and review the show.

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And if you have a topic or question you

want me to answer, I want to hear it.

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Head to Tracie Patterson dot com slash

AMA and ask me anything about business.

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If I don't know it, I'm bringing

up with one of my guests.

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And until next week, be

well and have some fun.