Episode 1

2025 Is Here, and Old-School Strategies Already Failed. Now What?

Published on: 19th February, 2025

Season 2 Is Here—And It’s Time to Burn the Rulebook on What Should Work in Business

Welcome to Season 2 of Digital Business Your Way! 🎉

If you’re here, you already know—online business is changing FAST. And if 2024 left you scratching your head wondering why your go-to strategies aren’t hitting like they used to, you’re not alone.

This season, we’re doubling down on business that works for YOU—your style, your energy, your way. No more copy-and-paste tactics that feel misaligned. No more forcing strategies that don’t fit.

And today? We’re kicking things off with a big question: Is it time to burn the rulebook on what should work in business?

🔥 Why even seven- and eight-figure entrepreneurs are questioning their next move

🔥 The hard truth about old-school strategies (and why they’re breaking now)

🔥 What’s really changing in our industry—and how to stay ahead

🔥 The surprising shift in digital courses vs. coaching (and what it means for your offers)

🔥 Why selling in 2025 is ALL about connection and customization

If you’ve been feeling the shift, this episode is for you. And trust me—you’re not crazy, and you’re definitely not alone.

Resources & Links:

  • Your Launch Style – Build a launch strategy that fits YOU: https://www.traciepatterson.com/interest_yls
  • Boost the Value of Your Offer in a Day – Elevate your offer without starting from scratch: https://www.traciepatterson.com/boostoffervalue
  • Micro-Actions for Sales Momentum – Small steps that drive big results: https://www.traciepatterson.com/micro

Your Next Steps:

🎵 CREDITS

Music: ColourfulSounds

Podcast Editor: Maia McLachlan

Photo: WorkPlay Branding

Transcript
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Hello, everyone. Tracie here, your resident business, rebel, and your listening to Digital Business Your Way podcast. The show that lets true stories and insider secrets of online entrepreneur life unfold. Our business world is growing and as an online business coach and digital product creator, I believe you didn't become an entrepreneur to grin and bear your way through business. So I'll be your guide.

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About the Podcast

Digital Business Your Way
The true stories and insider secrets of online entrepreneur life
You didn’t become an entrepreneur to grin and bear your way through your business and life, did you?
Well, allow me to demystify business and join me weekly on Digital Business Your Way, a podcast about the true stories and insider secrets of online entrepreneur life. I'm your host, Tracie Patterson, and it's my mission to pull back the curtain on building a sustainable business so you can create the impact in life you’re seeking.

About your host

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Tracie Patterson

NICE TO MEET YOU
I'm Tracie
Your resident Sales and Offer Coach who proudly accepts the title Business Rebel.

You didn't take the leap into your own business to be bullied into using gross tactics or to be talked down to and confused to the point of daily overwhelm and frustration.

I'm here to demystify business, guide you through the creation of Your Own Style, and pull back the curtain on building a sustainable business you can be proud of and grow with.