Episode 1 - bonus

Natalie’s Laid-Back, Relationship-First Launch Style

Published on: 27th February, 2025

Welcome to the first episode of Launch Style Stories, a limited series where we dive deep into the many ways you can launch—without the stress of copy-pasting someone else’s strategy. And today, we’re kicking it off with podcast guest expert Natalie Koussa to talk about how she has crafted a launch style that’s both laid-back and relationship-first.

Natalie has built an entire business helping coaches and online experts become the first-choice name in their niche by landing guest spots on the podcasts their future clients already love. And in this episode, she’s breaking down how she launches different offers in different ways, ensuring that each one fits both her business and her energy.

We talk about:

  • Why Natalie doesn’t use a one-size-fits-all approach to launching
  • How she sells her done-for-you service differently than her group program
  • The difference between growing your list and actually making sales (and why most people confuse the two)
  • How audience sophistication has changed buying behavior—and what that means for your marketing
  • The real reason some people buy fast while others take their sweet time

If you’ve been struggling to find a launch approach that actually fits you, Natalie’s insights will help you see that there’s no “right way”—just the way that works best for you and your audience.

Links & Resources Mentioned:

  • Natalie’s Free Micro Class: No more Basic Bitch Pitches: The only angle you need to get booked on your future clients' favorite podcasts → nataliekoussa.com/visible
  • Your Launch Style™: Create a launch strategy that matches your energy, offers, and seasons → traciepatterson.com/yls

Your Next Steps:

CREDITS

Music: ColourfulSounds

Podcast Editor: Maia McLachlan

Transcript
Speaker:

..., tracie: and your listening to

digital business, your way.

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Welcome to our special limited series.

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Launch style stories.

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In this series, we're diving deep into

the true stories behind launching what

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it's like to find your way, the hard way.

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And what happens when you finally

discover a launch style that fits.

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You'll hear from entrepreneurs who've been

through well, some miserable experiences.

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Those who are still figuring it out.

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And those who found their groove and

finally feel like they're thriving.

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Because launching isn't one size fits all

and there's not only one way to do it.

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And I believe it doesn't have to

feel like denying yourself to make

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money or just feel exhausting and

something that you have to get through.

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This series is all about exploring what

works, what doesn't And how you can

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cut through the guesswork quicker to

find your way and your style sooner.

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So settle in because these stories

might just change the way you look

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at launching and your business.

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natalie_1_01-08-2025_175219:

we're all about relationship

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building in the community building

and also in the sales process.

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I really prioritize having deeper

relationships and really pouring

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into the people in my world

and having fewer people maybe.

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But the people that are there.

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really want to be there.

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And the people that are on my email list

are consciously thinking about becoming

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buyers and they're emailing, you know,

replying saying, Oh, this sounds great.

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Can't wait till doors open.

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tracie: Today on Launch Style Stories,

I'm joined by Natalie Koussa, a podcast

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guest strategist who helps coaches

and online experts become the first

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choice name in their niche by landing

guest spots on the podcast their future

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clients already Natalie has used podcast

guesting not just for visibility, but

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as a powerful launch strategy One

that builds deep relationships,

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attracts highly engaged buyers and

leads to consistent sales without

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the burnout of traditional launches.

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But here's, what's really interesting.

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She doesn't launch all of

her offers the same way.

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In this conversation, Natalie and

I break down how she approaches

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launching her done for you.

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Podcast booking service versus her

group program, how she tailors her sales

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strategy to different types of buyers

and why the way people buy has shifted.

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If you ever felt like launch formulas

don't quite fit, or you're looking for

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a way to sell that feels more natural.

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Well, this episode is for you.

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Let's listen in.

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tracie--she-her-_1_01-08-2025_115218:

Hello, hello everybody and thank

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you for coming back and to you

Natalie for being here with me.

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I'm so excited to have you here because

you have not only become a lovely friend

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and these little interwebs that we play

in But I've really like well I've leaned

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on your experience and all the knowledge

that you have around this concept of

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using podcasting to Not just for like

visibility, but actually for launching and

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for selling the programs, and I think that

that is I mean I find it to be fun, right?

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Because there's a lot of pressure to

pre create assets and to get all

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like your little ducks in a row.

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But I think there's something magic

about just like hitting record,

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going live with somebody, just

showing up and answering questions.

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And I kind of enjoy that

about this podcast stuff.

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So when you and I were talking,

um, on, on the back end about how

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podcasting can be used for launching,

I was like, Can we record this?

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Can we talk about this?

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So thank you very much for being

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natalie_1_01-08-2025_175219:

Thank you for having me.

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tracie--she-her-_1_01-08-2025_115218:

Yeah, yeah, cause it's um, you know,

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you're famous for getting entrepreneurs

booked on their dream podcast and

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actually turning listeners into leads.

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And then you also mentioned how there is

a difference between growing your list and

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actually getting people into the program.

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And I was like, I liked that

intersection because again, that is

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the difference between growing your

community and actually getting sales.

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Right?

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And everything that we do here

in my little community is we

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actually talk about the sales part.

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Because there's nothing wrong

with having and loving on your

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community, but we are a business

and we need to make it sustainable.

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So we have to move that

into the sales portion.

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Yeah?

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natalie_1_01-08-2025_175219:

Yeah, absolutely.

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I think one of the things that

you and I really have in common is

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that we're all about relationship

building in the community building

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and also in the sales process.

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So, I don't know how

big your community is.

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Mine is really small compared

to the revenue of my business.

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And it's because I really prioritize

having deeper relationships and

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really pouring into the people in my

world and having fewer people maybe.

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But the people that are there.

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really want to be there.

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And the people that are on my email list

are consciously thinking about becoming

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buyers and they're emailing, you know,

replying saying, Oh, this sounds great.

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Can't wait till doors open.

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Or it's not for me this time, but you

know, I'm, I'm kind of looking at this

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for next year or, you know, there's

a kind of relationship there in the

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sales process that I think if you.

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Build your community in ways that aren't

as relationship focused as guesting on

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people's podcasts or, you know, actually

having conversations with people.

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I think it can be, it just, when

you're speaking on podcasts, it

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sets a tone for who you are and

people come into your community

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already feeling like they know you.

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Because they do, because they've heard

your voice, they've heard how you tell

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stories, they've learned some of your

concepts, you know, they get, after

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they've spent that kind of half hour

with you, they really get to know you.

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So they're coming in really warm and

really wanting to be there and really

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informed and kind of really discerning

about how they're spending their time

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and who they're hanging out with.

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So, and I think that's, you know, that's

exactly the way that you grow your

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community and how you teach sales as well.

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tracie--she-her-_1_01-08-2025_115218:

Thank you.

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Yeah.

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Yeah.

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And in that, that has been like

a big part of that ethos, right?

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Because it's fun and it lets people

lean on their own discernment, right?

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Versus like having any sort of like

corrosion or force around, you know,

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I'm manipulating you and you must do

these things because I'm churning you

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through this, you know, mechanical funnel

that is so detached from me as a human

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that, you know, you're just, doing these

things in like this autocratic way.

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Right.

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And instead, it's like, you're

listening in on my conversations

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and we're here talking about these

sayings and I know that like I'm in

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your earbuds and you're nodding away

and you're like, yeah, that's right.

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You know, or you're like,

actually, I don't agree.

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I'm sending you an email and letting you

know that, you know, and, and I love that.

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You know, I love, that's why

I have a very open forum.

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That's like, ask me anything.

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Like it's on, it's on every single link.

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It's on every single place on my website.

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I'm like, I want to know what these

things are that are going through

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your head, you know, and, and that

has that, kind of place where it's

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like, what else can I make for you?

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What else can we talk about?

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You know, what else can we do?

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And, and it lets that, creation aspect

be very, um, well, I guess that's

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why it's called co creation, right?

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It lets it kind of be that very,

almost like co conspirator.

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natalie_1_01-08-2025_175219:

Yeah, I love that word.

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Yeah.

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tracie--she-her-_1_01-08-2025_115218:

that, that little insideness to it.

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Yes.

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Yes.

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natalie_1_01-08-2025_175219: it is that

discerning clients get brilliant results.

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You know, you really see.

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So I think about this a lot that we've

all noticed a shift in, in biobehavior

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from, you know, from, COVID and everyone

was just at home and had tons of, not

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everyone, but lots of us had tons of

time and, you know, kind of all we

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were thinking about shifting careers.

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So we wanted to learn something, you

know, just conditions in so many ways

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were ripe for the online business space.

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And now.

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We're in a very different space.

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People have been burned.

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People have wasted a lot of money.

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People haven't got the results

thought they were going to get, you

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know, all of that kind of stuff.

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And I think there's so much chat about,

Oh, it's harder to sell or revenue is

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dipping or, you know, there's so much of

that kind of feeling in the online space.

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But what the flip side of that is my

my revenue is has steadily increased

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over this time I think it's because

yeah, it doesn't surprise me at all I

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think it's because the way that we

both sell and the way that we both

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build relationships Really speaks

to a more discerning kind of buyer

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so by the time they've listened to you

on a podcast or been in your community

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or read your incredible emails and

really kind of got a sense of Not just

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who you are, but But also what are the

concepts that you're going to teach?

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Who are your other clients?

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What are the kind of results that

your other clients are getting?

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So therefore, what kind of

results can they expect?

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They come in prepared, they

come in confident, they

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come in ready to get to work.

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And I'm seeing people, I mean, 2025

hasn't happened yet, so who knows, but

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in 2024, My clients were getting better

results than ever because they were

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those kind of clients were like, okay

i'm not just You know i'm not investing

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in 10 different things at the same

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time and i'm spread too thin And I

have no real idea what my strategy is.

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I'm just gonna try a few things like

no I I know what my strategy is.

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I'm investing in this thing only or

you know a couple of manageable things

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And i'm going all in and i'm getting

the work done, you know, and then

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kind of really creating those results.

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So to me This shift in buyer behavior

Has it made things more challenging?

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Yeah, potentially depending how you

were selling originally, but has it

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also created the potential for deeper

relationships and better results?

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Absolutely

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tracie--she-her-_1_01-08-2025_115218:

Yeah, exactly.

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Right.

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Because that's what's called

market sophistication and

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buyer sophistication, right?

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And I did an episode in

season one about this.

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If anybody wants to go back and dig into

the geekdom of those words, but that

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kind of place where it's like, this is

your opportunity to really differentiate

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yourself and to really stand out and

to understand that this is a natural

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progression of an area of growth.

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Right.

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This is normal.

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This is not a panic.

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This is not one of those chicken

little the sky is falling situations.

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You know, this is what you want

to see whenever you are in an

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industry that is actually starting

to stabilize and is actually going

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to have some longevity and be there.

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Before it moves up again

and moves up again, right?

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Because I mean, we're, we're creeping

up on the 30 billion and then we're

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going to get to the 120 billion.

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You know, this industry isn't

something that is, going away.

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It is something that

is progressing, right?

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So this, this is normal.

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And instead of people being like, Oh gosh,

I want to learn this and I want to learn

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that and I don't know what else to do.

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And I'm just so excited, right?

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That those were more like

impulse buy behaviors.

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Right, you know, whenever you go

into a new store and you're like,

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Oh, I just don't know what else this

is and you're like, I'll take this

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and this and this and this and this.

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Instead it's like, okay,

I've been here before.

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I know what I'm doing.

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I'm gonna be a little bit

more strategic about what I'm

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putting into my cart, right?

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And the cart isn't just your website.

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The cart is the entire internet.

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So that's why it feels a little

bit different for everybody.

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Yeah, because it's like the internet

is one giant store and everybody's

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picking from the aisles which are the

different ones of us deciding like

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which ones are actually going to make

it in the cart and which ones are we

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browsing for this time and what's a one

day and what's a not for me, right?

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You know because it's actually

a beautiful thing when someone

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knows that it's not for them.

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Because it's going to lead to

greater customer satisfaction.

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It's going to lead to

greater loyalty, right?

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And just because they've decided

it's not for you now doesn't mean

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they're not Recommending you to

someone who they they're like, oh

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gosh, this isn't for me, but it is

perfect for somebody else Right.

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You know, and, and that, that,

that, that's a great thing.

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and it's not completely the topic we're

talking about, but how can I not, how can

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I not clear that up for anybody listening?

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natalie_1_01-08-2025_175219: That's

a great little detail, I loved it.

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I've learned something today

anyway, so that's great.

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tracie--she-her-_1_01-08-2025_115218:

yeah, you know, cause it, it's, that,

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that is that, that beautiful progression.

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And, and this is where I tell

everybody, it's like, we have to go

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back to, to those, Foundations of

business are the same foundations.

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They're actually the same strategies.

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The difference is the tactics.

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It's how we're applying those

individual parts that make us, us right.

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And that, that's why I created

this whole style series.

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And it's like, you know, we're right

now we're doing the launch one, but

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we also have the offer one in the

sales one, because it's like, I

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know I want to get myself out there.

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I know I want to get it out

there in an evergreen way.

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I know I want to get it

out there in an on off way.

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What are all my options?

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So in the same way that as a buyer, they

get to go into this big store of the

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internet and pick and choose what they

have in their cart as the creator, as

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the sellers, we can also walk in and be

like, Oh gosh, I have all these options.

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What do I want to pick and

choose and put into my cart?

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And so often, we either don't know

that that's out there, or we kind of

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get lost in, in, in the flashy, you

know, kiosk display at the end of the

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aisle that's like, If you want the,

the cleanest, whitest shirt in the

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world, buy just this one detergent.

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Right?

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That's the same way that people

advertise their programs.

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If you want this result, then you

have to follow my program, and

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you have to follow it exactly.

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And it's like, well, hang on.

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What kind of audience do I have?

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Is it the same?

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Am I building the same kind of business?

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Do I want to run a business like that?

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Do we have the same kind of offer suite?

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You know, there's all these little

pieces that go into it that decide

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that determine your own outcomes.

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But also, is it really

going to be what fits you?

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And instead it's like, let's

appreciate the parts about it that

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are good, but let's also leave

the parts that don't work for us.

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And let's pick some of the

others that do work for us.

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Right?

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And, you know, and that's some of that you

have discovered as you have done your, um,

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like your society and also your, um, like,

like the program that you open and close.

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You've done both.

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You've had like, I don't want to call

it a membership if you don't call it a

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membership, but like you had the speakeasy

part, and then you also have the, like

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you have a done for you, you have a DIY,

like you have all of these different ones.

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Have you found yourself trying different

launch methods depending on the offer?

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Or have you found yourself trying

different launch methods as you wanted

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to try different things for like

your particular season of business?

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natalie_1_01-08-2025_175219: Both.

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I love this question.

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Tony says, yeah, I love it.

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So, I, so I sell my Done For You service,

that's where I book out a podcast tour for

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people, very differently to the Speakeasy,

which is my group program, so that's DIY.

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the Speakeasy is, Until now it's been

launched like very kind of strictly

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open close And only now it's going to

evergreen and it's going to have launches.

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I'm going to do kind of a layered thing

So that's my experiment for:

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it's going to be evergreen

and and the kind of launch

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thing The done for you.

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Yeah, um, and I think it will

really work for my personality

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and also for my audience So we can

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totally dive into kind of why why

i'm trialing it and you know My my

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thinking behind that if you'd like to

but then my done for you That's just

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open all the time, you know, and then

when I get fully booked people join

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the waitlist and they kind of can book

in advance But what I found is That

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they're very different I don't want

to say levels of business owner, but

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they they have a different level of

business It's a better way to say it.

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So they're coming to the

decision in a very different way.

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So people The typical buyer journey

for my done for you is they hear me

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speak on a podcast that's by far The

majority of the people that come and

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work with me done for you hear me on

a podcast They sign up for my private

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podcast, which is my opt in at the end.

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They listen to one episode and then

they Open, you know, maybe one or

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two emails in the book of sales call.

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So it's a really, really

fast buyer journey.

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And I think part of that is because the

service is so dialed in because they

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get to know me, hearing me on a podcast.

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So they very quickly get a sense

of whether I'm for them or not.

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And, you know, kind of here's

some of my concepts and how

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the actual process will work.

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But also there are a level of experience

where they can make these very quick

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buying decisions because they're not just

hearing me on a podcast and thinking,

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Oh, a podcast tour will be cool.

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Let me try that.

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No, they're listening because they

already have podcast guesting on there,

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you know, in their visibility

strategy for the year.

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So now they're just picking between

people and then, you know, who will

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I choose to book out a podcast tour?

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So that by agenda can be really fast.

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Um, you know, I guess,

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tracie--she-her-_1_01-08-2025_115218:

right?

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They're, they're seeking out

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the option that works for them

and they might not have known

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about you, but they're like,

Oh my God, this sounds perfect.

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Like the, this sounds like

the exact cleanest way.

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Let me validate her by listening to more,

by reading a couple emails, by hearing

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what she says when she's not guesting.

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Right.

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You know, like what does she say?

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Kind of behind closed doors, you know,

by listening to the private version.

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And then it's like, yep, dope.

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I'm in.

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natalie_1_01-08-2025_175219:

that's the done for you.

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And then the speakeasy,

which is a group program.

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So DIY really, people have very,

very different, they have a

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different buying style and they

have very different questions.

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So people that are coming

into the speakeasy, they, some

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people still buy very quickly.

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some people join my

email list and they buy.

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Watch a few launches go by and then

join when they're ready And I think

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the distinction is that when you're

in an earlier stage of business And

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there are there are people inside

the speakeasy that aren't like that

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There aren't any super early people.

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Most people within the speakeasy

are at 50k a year And upwards

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and some much higher than that.

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So it's not that they're beginners But

it is that when you're at the kind

343

:

of 50 to 100 and you know a bit above

100 Annual revenue you are still at

344

:

the stage where you're experimental

And you're thinking okay cool.

345

:

So i've tried this kind of

visibility or tried this kind

346

:

of sales process and I loved it.

347

:

Let me go deeper into that.

348

:

Or typically what my people say is,

I've already spoken on a few podcasts.

349

:

I've signed a few clients from podcasts,

and now is the time to go all in.

350

:

Now I want your help to really refine

my strategy, to really go through

351

:

my talking points so that when I'm

on a podcast, I'm making the most

352

:

of every single opportunity and I'm

creating those bigger opportunities.

353

:

So there's a different motivation,

I think, which then leads

354

:

to a kind of different Buyer

behavior in in that journey.

355

:

tracie--she-her-_1_01-08-2025_115218:

Yeah.

356

:

Yeah.

357

:

And so, like, rightly so, because it's

not just like the kind of offer, right?

358

:

Because in the sense of, you know,

evergreen, open, closed versus,

359

:

like, always open, but, different

pathways for your agency side.

360

:

That's obviously a capacity issue, right?

361

:

Because the agency has that, has

that limited capacity because

362

:

you were so hands on, right?

363

:

So that's going to naturally reach a peak

unless you expand agency, which obviously

364

:

has a whole other realm of business

burdens that it's like, Hmm, is that

365

:

even a road I ever even want to consider?

366

:

Nope.

367

:

Okay, cool.

368

:

This wait list, you

know, has, um, it works.

369

:

Let's do it.

370

:

Let's keep doing it this way, right?

371

:

Whereas the DIY side, it's like, okay,

that is something that is, um, we'll

372

:

use the word simpler, simpler to scale.

373

:

Yeah, so now it's more, do

I have the personal energy

374

:

and capacity to, to scale it?

375

:

You know, at what point do, can

I hold this place for them versus

376

:

I'm needed in the agency side?

377

:

You know, it's like, where am I having

the community manager over here?

378

:

Or do they hold two hats because

they also work in the agency side.

379

:

Right.

380

:

So it's like looking at your back end

business structure and you're like,

381

:

at what, what needs my attention?

382

:

Cause everything in business

has, has these trade offs.

383

:

Sometimes it's budget.

384

:

Sometimes it's capacity,

like meeting energy.

385

:

Sometimes it is just

straight up money, you know?

386

:

And it's like, where am I

going to feed this attention?

387

:

And what am I going to do?

388

:

Right.

389

:

So there is that, model element for,

you know, this idea of always on,

390

:

always off, um, you know, kind of open

close situation for the, for those

391

:

binary launch experiences, but I would

say more importantly, because that

392

:

we can be more flex with on the back

end is that audience behavior, right?

393

:

It's like, what do we do?

394

:

Like, how long is someone going to wait?

395

:

Like how long, like when

they're in, they're in, right?

396

:

Like, you know, where do we

want to hold space for them?

397

:

And it's like, maybe the container

that we thought of just isn't the

398

:

right kind of container, right?

399

:

So like if, if we think about the DIY side

and you're going, okay, well I did this

400

:

open close, but maybe I can have more of

like this evergreen style because you've

401

:

had people who've probably had to wait

lists and it's like, okay, well could

402

:

my conversion rate have been different?

403

:

Then it's like, maybe I needed

to just change the container in

404

:

order to make my launch style.

405

:

Has that ever been, probably not in

those words, cause those are my weird

406

:

words, um, you know, like been that

kind of thinking that you've gone down?

407

:

natalie_1_01-08-2025_175219: Yeah, so it's

it's more that i've been thinking that

408

:

My and the longer you have an offer the

more you get to know your ideal clients

409

:

and who's a brilliant fit for it And

the more you can really just hone in on

410

:

on those people So that's been been the

process over the last two three years that

411

:

i've had the speakeasy and My people are

really ambitious, they're deep thinkers,

412

:

and they're also kind of free spirits,

413

:

like, they are not the kind of people,

so, you know, the, that the kind of very

414

:

hands off evergreen process that you

were talking about before, and it's all

415

:

kind of quite mechanical and there are

416

:

deadlines and, you know, my

people, They're just like, no,

417

:

I'm not, that's not how

I want to buy, you know,

418

:

that, that just does not

feel good to them at all.

419

:

So even if it was exactly the same

offer, even if they were going to

420

:

get exactly the same results, have

the same experience inside the offer,

421

:

it's just not a buying process that

would bring them into the offer.

422

:

My people really want to make

their decisions ahead of time.

423

:

In launching, one of the things that

I really have learned the hard way

424

:

is that it's all about pre launch.

425

:

It's all about, and not in a hypey, Oh

my God, this is going to be so amazing.

426

:

Let's do three masterclasses and two

challenges and not in that kind of way.

427

:

tracie--she-her-_1_01-08-2025_115218:

for eternity.

428

:

Mm

429

:

natalie_1_01-08-2025_175219: let

me design this prelaunch so that

430

:

by the time doors open, they know

the concepts that are inside.

431

:

They know exactly who this is for

and what success they can expect.

432

:

They know the feeling of it.

433

:

They know what the curriculum is like, you

434

:

know, all of that kind of stuff.

435

:

And they've had every single hesitation.

436

:

Yeah, but is this for me?

437

:

Essentially, you

438

:

know, that's what we're

answering all the time in sales.

439

:

Like it looks great.

440

:

But will it work for me

because da da da da da,

441

:

whatever their particular situation is.

442

:

tracie--she-her-_1_01-08-2025_115218:

Mm hmm.

443

:

natalie_1_01-08-2025_175219:

Yeah, we're all special.

444

:

We are answering that question in

a million different ways, isn't it?

445

:

And I found that when I've had a longer

pre launch, I can write all the emails

446

:

that actually answer those questions and I

can meet people where they are so that by

447

:

the time doors open, they're like, great.

448

:

I can't wait.

449

:

I'm in.

450

:

Let's go.

451

:

What my community anywhere don't want

people doing is making the decision in

452

:

that week or so when doors are open.

453

:

So I tend to have a longer pre launch

and I can hold the energy of a pre

454

:

launch so much more easily as well.

455

:

Like my capacity to kind of be present

and not feel pressured and all of

456

:

that is so much higher in pre launch.

457

:

And then for launch, a week or so.

458

:

Feels plenty for me, even if I've got

everything done in advance, even if

459

:

you know that I'm not actually working

on the launch in when doors are open

460

:

a week or so gives enough, I focus on

overcoming hesitations when the doors

461

:

are actually open, and there's only so

many hesitations that people have, you

462

:

know, so a week or so is plenty, and then

they're making their decisions in pre

463

:

launch, and they feel during the launch.

464

:

Like I have people coming

in sometimes saying.

465

:

I knew I was going to join but I was

loving your email so I just waited to

466

:

the last day to join because I wanted

emails and you know but so the vibe of

467

:

it is very like I know I'm in I you know

I'm going to join instead of I think

468

:

sometimes when you when you have a shorter

pre launch and people have to connect

469

:

the dots a lot more for themselves.

470

:

And then by the time doors are

open, there's that deadline doors

471

:

are closing on Wednesday, you know,

whether or not you've, you've got

472

:

extra kind of pressure tactics going,

people are really aware of that.

473

:

So there's a kind of layer of, like

pressure to their thinking, whereas I

474

:

want my people to make their decisions

for a place of feeling really peaceful

475

:

and really just at ease and Yeah, cool.

476

:

This is going to be great for me.

477

:

And do investment decisions

sometimes feel edgy?

478

:

Yes, of course.

479

:

We're never going to change that.

480

:

And I actually don't think that's a bad

thing, but I think that's very different

481

:

to feeling, Oh my God, I've got to

make a decision because it, it closes

482

:

in 24 hours and I don't know whether

now's the right time and da da da da.

483

:

Yeah.

484

:

tracie--she-her-_1_01-08-2025_115218:

Yeah, which is fake, right?

485

:

That that's it's it's false

scarcity and it drives me nuts.

486

:

And you know, and like and as you

were describing your audience,

487

:

it's like they can smell that, you

know, they don't want that kind.

488

:

They don't want that detachment.

489

:

Instead, they want that

that connection, right?

490

:

And so what you've done is you've

blended speed, but also with, um,

491

:

like, like an expansive container.

492

:

Right, because, so this is something

that, that we were talking about offline

493

:

that we can bring into here where.

494

:

you know, you've, you've recognized

through trial and error, you have

495

:

recognized where your energy levels

need to be higher and where they dip.

496

:

Right.

497

:

And then that's something that

we pull out in your launch style.

498

:

It's like we help you figure that out

without having to go through the trial and

499

:

error of like an on launch and offline.

500

:

But it's like, you know that you

can hold that space and you have

501

:

that capacity in the pre launch.

502

:

So that way, during that

launch, you can lean into more

503

:

of those automated processes.

504

:

You know, you can, like, have that kind

of, set system that's, like, mechanical

505

:

in the good way, right, where, where

we're using those automations to kind of

506

:

be like, this is open, this is closed,

this is where I need to step in, in the

507

:

human element, because I have had that

connection, I've had that space, I've

508

:

done all of this, this work during my pre

launch time, versus whenever people feel

509

:

like they have to do, like, you know,

this, Two week or 30 day time in prelaunch

510

:

and that's all they get and then they

have to do a 10 day or 14 day Cart open.

511

:

Oh, no.

512

:

Wait.

513

:

I was only supposed to do seven day.

514

:

Oh gosh.

515

:

What am I doing now?

516

:

Kind of panic, you know cart open

situation and then they're still

517

:

holding that live energy and then

it's like oh I didn't hit my sales.

518

:

So maybe I need to write

another email and hold this.

519

:

Oh wait now my program starting tomorrow

Right, you know and instead it's

520

:

it's like wait, where is this blend?

521

:

Where is this mix?

522

:

where can I lean on things that I can

recycle and Where I can I can like use

523

:

over and over again because my humans need

me at this point And then I can take a

524

:

bit of a breather at this point you know

that this part can be that little more

525

:

rinse and repeat because I am Pouring

into them over here instead Right, and

526

:

for different audiences, and sometimes

for different offers, but for the most

527

:

part it's for different audiences, you

have recognized that that's in that

528

:

pre launch, because your people, they

want that fast action with the taster.

529

:

Right, so you have given that

to them during that pre launch

530

:

part, so that way the launch part

is just that bam, bam, bam, bam.

531

:

It's like, I'm digging the emails,

which is the only reason why I haven't

532

:

bought, but don't worry, I'm here.

533

:

natalie_1_01-08-2025_175219: Just

meant to compliment but yeah.

534

:

tracie--she-her-_1_01-08-2025_115218:

Yeah, right, which also means, hey,

535

:

these are cool, I can use these again.

536

:

right?

537

:

It's like, so I'm not having

to retweak them every time.

538

:

I'm not having to write

them live in the moment.

539

:

Every time these are resonating, these are

hitting, I'm definitely going to debrief

540

:

and evaluate, you know, I'm not just

going to sit on my laurels, but you know,

541

:

this is, this is where I can be like this

sequence, this sequence works because I'm

542

:

live energy pouring into them over here.

543

:

We're having these connections,

we're talking to people.

544

:

And I'm curious for you.

545

:

Are you meta?

546

:

Like, are you having podcast

experiences with them?

547

:

Are you finding they prefer live video?

548

:

Are you like DM talking?

549

:

Like what are those like connections?

550

:

Is it everything in prelaunch?

551

:

Is it tailored?

552

:

Like what, what do you play with there?

553

:

Okay.

554

:

natalie_1_01-08-2025_175219: use podcast

guesting as my lead gen and you know

555

:

my way of community building and my way

=of meeting other people's audiences

556

:

and inviting them in so that's Podcast

guesting is my main way that I do that.

557

:

Yeah, I pop up on social, I do a few

other things, but podcast guesting

558

:

works so well for me that that's

really where I pull my energy into.

559

:

So then when people come in

from podcast guesting, the,

560

:

I've changed recently, actually.

561

:

So it used to be that I kept it

super, super simple and it was

562

:

podcast guesting and then email.

563

:

That was it.

564

:

There was very little else.

565

:

And then, and that worked really well

because both of those plays my strengths.

566

:

I write really good emails.

567

:

I'm a decent podcast guest.

568

:

Um, so, you know, they, they

really, I suppose, because both

569

:

are relationship builders in a

bit of a deeper way, you know, you

570

:

have that they're both more long form.

571

:

Yeah.

572

:

And I'm intimate.

573

:

Yeah.

574

:

So that was how I used to do it.

575

:

That worked really well.

576

:

Um, and then over time I've

layered in extra connection points.

577

:

So I think of them as

like trust touch points.

578

:

That's what I call them.

579

:

So every kind of layer is another

opportunity for you to meet people where

580

:

they are and meet them how they want to.

581

:

the launch.

582

:

So first I laid in my private

podcast, um, which worked so well.

583

:

The conversion rate for my

private podcast is amazing.

584

:

It's, um, I can't remember the exact

number off the top of my head, but

585

:

even with a very few number of people

going through it, it makes like

586

:

a really disproportionate amount

587

:

tracie--she-her-_1_01-08-2025_115218:

So is this a second one from,

588

:

cause you mentioned a private

podcast for the agency side.

589

:

So is this also one on the

590

:

natalie_1_01-08-2025_175219:

It's the same one.

591

:

It's exactly the same

one that people can see.

592

:

Yeah.

593

:

So it shares some of my concepts and

it talks about the results that you

594

:

can expect, and kind of different

results for different business

595

:

models and all that kind of thing.

596

:

I've actually got a new private podcast.

597

:

It's going to flip slightly.

598

:

And the new private podcast is

called Tap into trust, how to

599

:

bring a hundred people into your

community on repeat by speaking on

600

:

podcasts.

601

:

So it's going to be a lot, actually

it's, it reflects a lot of the kinds

602

:

of things that we're talking about,

but you know, changes in buyer behavior

603

:

and why long form content and intimate

content and world building content,

604

:

you know, meets people where they are.

605

:

So that was the first layer that I put in.

606

:

And then only pretty recently actually

i've started playing around with doing my

607

:

like micro trainings that are on demand

608

:

and live master classes and really kind

of Showcasing my teaching style and

609

:

that has had an incredible impact on the

group program because I think it's just

610

:

that extra level of There are some people

out in these online streets that are

611

:

incredible marketers, but they're much

stronger marketers than they are teachers

612

:

or

613

:

coaches or, you know, and

that's fine in lots of ways.

614

:

Like that's just their strengths.

615

:

So hopefully they've got a business model

that kind of supports that being their

616

:

strength.

617

:

That's not my strength.

618

:

I'm, I'm better in reverse.

619

:

I'm more confident

within my group program.

620

:

I prefer smaller spaces.

621

:

I really like going deep with people.

622

:

You know, I really know every

single person inside the speakeasy.

623

:

Okay.

624

:

I know their business model.

625

:

I know who they are.

626

:

You know, I really kind of

connect with them on that level.

627

:

So I think for me, layering in different

kinds of experiencing how I teach and

628

:

experiencing what it's like to be in a

group is really helpful because the The

629

:

more in depth we go, the stronger I get.

630

:

So people kind of get to

see actually me at my best.

631

:

Whereas for lots of people, them at their

best is a big masterclass or a bit, you

632

:

know, uh, I, you know, Instagram where,

where it's all kind of quite fast moving.

633

:

And that's incredible, but

that's just not my strength.

634

:

So the more that I lean into my strength

and launching, the better it's doing

635

:

and the better people are responding.

636

:

tracie--she-her-_1_01-08-2025_115218:

Right.

637

:

Because you are that magic part.

638

:

It's like, where is it that I can

really bring that energy that I can

639

:

bring that flair and that style,

but it also shows people what it's

640

:

like to work with me, you know?

641

:

So, so it's like, what is

this container look like?

642

:

What are they going to experience and

how can they have some of that now?

643

:

You know, because then they know what it's

going to be like inside the container.

644

:

Right?

645

:

Because we don't want them

to have that whiplash effect

646

:

and be like, wait, who is it?

647

:

Wait, what did I buy?

648

:

Who is this person?

649

:

Refund.

650

:

Refund.

651

:

Like, hang on.

652

:

What's going on?

653

:

Right?

654

:

And instead it's like, oh

my gosh, this is so fun.

655

:

I'm learning so much from her.

656

:

And that's the true variation of, oh,

if I'm learning this much now, what

657

:

much more am I going to get later?

658

:

Right?

659

:

It's one of the biggest things I teach

people is to actually sell with the how.

660

:

Do not hold that back.

661

:

Because the key is actually the now what?

662

:

Because that's what creates

that loyalty and that longevity.

663

:

Because if they're getting some of

that taste or some of that how with

664

:

you now, then they're like, oh my

gosh, if I can get this win, if I

665

:

can do this, now what's gonna happen?

666

:

Now what's next because there's always

another how there's always a deeper

667

:

right and a more and a more and a more

and like You and I we both work with

668

:

more experienced entrepreneurs, you

know, we're not like yes people who

669

:

are newer they're always welcome to

come to us, but the people that that we

670

:

Typically work with and that you know,

we are aiming for I guess you'd say

671

:

are more in that, you know mid Right?

672

:

They've been around a while.

673

:

They've tried a lot of things.

674

:

They have that experiences under

their belt, and so they're a bit more

675

:

honed in on what they're looking for.

676

:

Right?

677

:

And so they're like, I need something

different or I'm after this.

678

:

You're the one that's

gonna help me do that.

679

:

And and so they're they're seeing that.

680

:

Okay, we're not just a shiny post.

681

:

Oh, we're not just a sound bite.

682

:

Oh, we're not just at this because

they're getting all of those.

683

:

And you have found that by doing

this, like trial and error with you.

684

:

Yeah.

685

:

natalie_1_01-08-2025_175219: I think

the more experience you get, the more

686

:

you understand that the, like the,

the benefits and the real success

687

:

don't just come from understanding

the framework or even understanding

688

:

why you're doing it in those ways.

689

:

It comes from The nuance of somebody

being able to tweak the framework to

690

:

fix, you know, to meet where you are.

691

:

Um, and that's, you know, that's

exactly, I mean, you do it so

692

:

explicitly in all of your work.

693

:

I do it more implicitly.

694

:

So within the speakeasy, of

course there's a framework.

695

:

Of course it takes people

through, you know, here's how

696

:

to find the right podcast.

697

:

Here's how to pitch.

698

:

Here's how to show

up as a brilliant guest.

699

:

You know, here are the messages.

700

:

messaging points that, you know, that

will help you tell brilliant stories and

701

:

help you move people closer to you, but

they're never just, it's not one and done.

702

:

It's not just churning out carbon

copies of, okay, tick, tick, tick.

703

:

I've done ABC.

704

:

Like, of course it's not that.

705

:

And I think more seasoned entrepreneurs

really understand that they're

706

:

not looking for the secret thing

707

:

or the, uh, you know, the one thing

that's going to change their trajectory.

708

:

They really understand that.

709

:

At its heart, entrepreneurship is about

getting your messaging right about knowing

710

:

how to get in front of the right people

about having a sales process that works,

711

:

you know, it's all the fundamentals that

when you tweak one, it lifts everything.

712

:

And so that's what people are looking for.

713

:

And I think that's what we can

reflect in the sales process as well.

714

:

tracie--she-her-_1_01-08-2025_115218:

Yeah.

715

:

And, and that's, that's been a

lot of, um, it, it's a lot of fun.

716

:

Like that's part of that, uh, micro

action strategy that I talk about.

717

:

I bring those elements into

all of the programs that I do.

718

:

Right.

719

:

Where it's cause entrepreneurship

is experimenting.

720

:

It's what we do.

721

:

And that's a lot of that

stretchiness and the thing that

722

:

we need to get comfortable with.

723

:

Probably more than anything, right?

724

:

It's like, we're, we're always

figuring it out, you know, where

725

:

we're always trying to see what it is,

but how can I figure it out quicker?

726

:

You know, like, like what, what's the

thing where it's like, oh my gosh, if

727

:

I just slightly turn this dial, then it

just like hits all these other things,

728

:

you know, and, and so I'm curious, like,

cause we talked a lot about how you do the

729

:

launching, but since you're helping people

with their launching with it, right,

730

:

using this as like a prelaunch style.

731

:

What have you seen in like hesitations

and when they've done that little

732

:

stretch when they've turned that

little dial and they've given it a go?

733

:

Like what have you seen inside of

your program where they're like, oh my

734

:

gosh, now that I've tried this, like, I

wasn't sure, but I wanted to go all in.

735

:

Like I had this feeling.

736

:

Now I've seen it out there in the world.

737

:

I'm so glad I've done it.

738

:

Like I've made these little tweaks.

739

:

I've done these little changes and

now this has been like really amazing.

740

:

natalie_1_01-08-2025_175219: Yeah.

741

:

So for people that are at that

experimental stage of launching, and

742

:

to be honest, I think everyone is.

743

:

I think

744

:

even when you look at the huge

industry leaders, if you follow their

745

:

launches, they did change, you know,

some aspects launch to launch, even

746

:

though there is a repetition We're

all, as you said, entrepreneurship

747

:

is about being experimental.

748

:

And.

749

:

Even if you find something that works

incredibly for you you can't stand

750

:

still because the market shifts and

other people start doing what you're

751

:

doing because they see it's working

well so then it becomes normal.

752

:

You know, there's all of these,

everything shifts around you, doesn't it?

753

:

So you can never stand

still in entrepreneurship.

754

:

You've always got to be pushing

the boundaries and experimenting

755

:

and trying something new.

756

:

So when people come to me and they want to

layer in podcast guesting into launching,

757

:

typically The kinds of hesitations they

have are, will this be strong enough

758

:

so that I can lean back from social?

759

:

That's like a really common one.

760

:

That social isn't meeting my people where

they are, it's, it's not growing anymore,

761

:

it's not working for lead generation,

it's not even really working for nurturing

762

:

anymore, so I need an alternative for And

for that, I mean, spoiler, yes, podcast

763

:

guesting works incredibly well for that.

764

:

Because if you think about it, you're

literally Every single time you speak

765

:

on a podcast, you are getting personally

introduced to that host's community.

766

:

And that host has been, like, hosting

a podcast is not an easy thing to do.

767

:

It takes time, energy, money, you

know, people, podcast hosts, Pour

768

:

into their community and you end up

with this very trusting relationship

769

:

between the host and their community.

770

:

That's why if you look at the stats, you

know, podcast listeners are so loyal.

771

:

They want to listen to the same show at

the same time, or even if it's not the

772

:

same time, in the same kind of habit, you

know, they'll have a particular show they

773

:

love listening to at the gym, another

show they love listening to and they're

774

:

folding the laundry or walking the dog.

775

:

You know, it's all kind of very, we, We

listen to podcasts in a very intimate way.

776

:

They fit into our lives

in a really intimate way.

777

:

So when you speak on podcasts and you

get personally introduced to their

778

:

listeners, there's that transfer

of trust that happens immediately.

779

:

The host is basically saying,

Hey, meet this person.

780

:

I think they're cool.

781

:

You will too.

782

:

You know, I, I met my

husband by getting set up.

783

:

One of, one of our mutual friends

said, do you want to be my friend?

784

:

I think you'd really get on.

785

:

And you know, it's, it's exactly

786

:

the same thing.

787

:

It's kind of similar.

788

:

Yeah, yeah, yeah.

789

:

so, so there's that, so there's

always this real strength of

790

:

relationship that happens.

791

:

The other thing about podcast and this

can be really helpful with launching is

792

:

in those moments where you're tweaking

your messaging and you're kind of

793

:

thinking, you know, Last time, this

particular messaging worked really well.

794

:

This pillar didn't work so well.

795

:

How do I tweak it?

796

:

When you're speaking on

podcasts, it's in conversation.

797

:

So it never comes out the same

798

:

twice.

799

:

Anyway, you don't want to be a robot.

800

:

It's not about learning your

talking points and off you go.

801

:

It's not a lecture.

802

:

It's a conversation with the host.

803

:

So it gives you this really supportive

um, really, um, kind of open space to

804

:

just play with your messaging and every

single time you speak about it, even

805

:

if you're like the actual messaging

is dialed in the stories that you tell

806

:

will come out slightly differently,

or the, you know, the, the questions

807

:

that the host asks will help you think

about it in a slightly different way.

808

:

So every single time you speak on a

podcast, you're developing your messaging.

809

:

tracie--she-her-_1_01-08-2025_115218:

Yeah, which is, it has that, ability

810

:

then to like cascade into other areas.

811

:

Right?

812

:

And it grows that confidence too,

because you're like, Oh, well, that,

813

:

that was, how did I even just say that?

814

:

I really liked that, you know, and

it has, it has kind of those little

815

:

fun things or it's like, Oh, okay.

816

:

That, that was a little wonky

or that didn't work really well.

817

:

I need to, you know, kind of try

that again, or I need to see,

818

:

you know, how, how that was.

819

:

and, and, and I liked that.

820

:

I liked that.

821

:

natalie_1_01-08-2025_175219: That's right.

822

:

tracie--she-her-_1_01-08-2025_115218: It.

823

:

So as, we're talking about, like a lot

of the parts on your launch style is

824

:

talking about how you want to actually

go into the, the selling of it.

825

:

Right.

826

:

But as you and I know, because

we've done this before, and as

827

:

hopefully most of the listeners know.

828

:

Launching is just another

word for promoting.

829

:

So that actually does include

the promotional part in the

830

:

beginning, the pre launch, right?

831

:

It includes the brand awareness

building that you're doing

832

:

all the time around it, right?

833

:

And it includes the

actual selling portion.

834

:

So we use this term launch to really

mean a very, , long period of time.

835

:

Yeah.

836

:

So something that will happen inside of

your launch dial is people like you will

837

:

come in and you'll guest coach and you'll

have like wonderful times with my humans.

838

:

But if there was like a tip that you

had for those who are listening right

839

:

now, maybe it's around, um, like the

timing, like, when do you even do this?

840

:

What, what's the most important thing?

841

:

Or if it's like, I'm still not sure this

hesitation, like, what is something that

842

:

you would love to leave people with?

843

:

Around, you know, using this tactic

cause they're like, Oh gosh, this sounds,

844

:

this sounds fun, you know, but now

845

:

natalie_1_01-08-2025_175219: fun.

846

:

tracie--she-her-_1_01-08-2025_115218:

how, right?

847

:

Like it sounds fun, but

also a little intimidating.

848

:

Like how, you know, what

would you love to tell them?

849

:

natalie_1_01-08-2025_175219: Great.

850

:

So I'll give the perfect answer

and then I'll give the, and if that

851

:

doesn't work, you can do it this way.

852

:

tracie--she-her-_1_01-08-2025_115218:

The reality answer.

853

:

natalie_1_01-08-2025_175219:

Yeah, sure, yeah.

854

:

Let's start with Perfect.

855

:

tracie--she-her-_1_01-08-2025_115218:

Yeah.

856

:

natalie_1_01-08-2025_175219: So, if

you've launched a few times before and

857

:

you have a sense of how long typically

people, like the buying journey is.

858

:

So, what's the gap between

somebody joining your email list

859

:

and then joining your offer?

860

:

We want to know that time frame.

861

:

If you know that timeframe, you want to

be speaking on podcasts four to six weeks

862

:

before that, just so they have time to,

so obviously you record, you pitch, then

863

:

there's going to be a little gap, then

you're going to record, then there'll be

864

:

a little gap, and then it'll come out.

865

:

What I have found is that if you just say

to hosts, Hey, I've, you know, I'm opening

866

:

doors for, for my offer on whatever

date, they're typically so happy to bump

867

:

your episode, if they can, you know,

if it's doable within their schedule,

868

:

they'll just Bring your episode forward.

869

:

So always ask, you know with an open

mind let them say no if it's not

870

:

going to work But so you want to be

speaking on the podcast four to six

871

:

weeks before that moment where you want

people joining Your list but then it

872

:

will say as well That what I see is

that if somebody joins your list from

873

:

hearing you on a podcast They have a much

shorter biojourney So I mean, I'll give

874

:

you the figures from I'm a real geek.

875

:

So if you want stats, I'll give you

the stats from from my business because

876

:

I've actually just been looking at this.

877

:

So if somebody finds me from social

media, it typically takes 100 days

878

:

for them to then work with me.

879

:

Whereas if they find me on

a podcast it takes 30 days.

880

:

On average.

881

:

So it's like three times faster.

882

:

Yeah.

883

:

So all I have to say, don't discount it.

884

:

Don't, you know, if the timings that

I've just given you thinking, Oh my God,

885

:

you know, that's never going to work.

886

:

Just pitch a couple of podcasts.

887

:

Have a, you know, just

get started with it.

888

:

And then you can go all in on a full

podcast tour for the next launch.

889

:

So that's the perfect way.

890

:

The imperfect way is

guesting is evergreen.

891

:

That's one of the like

real, real benefits of it.

892

:

And one of the real benefits of

being a guest is once you've recorded

893

:

that episode and it's out there

working as magic, you can promote

894

:

that episode whenever you like.

895

:

So it doesn't have to be a fresh episode

to get fresh people listening to it.

896

:

You can just wait until that

moment where, you know, six weeks

897

:

before or whatever, and you can

start re promoting that episode.

898

:

Podcasts that you've spoken on so you

kind of create a secondary podcast

899

:

without having to do new episodes So

that's why I recommend it can be so

900

:

much easier than people think it is

901

:

tracie--she-her-_1_01-08-2025_115218:

I love that.

902

:

I love that.

903

:

Yeah.

904

:

And one of the techniques that, I

personally use, and that I actually

905

:

started using because of guest coaching

and teaching, is like not just sending

906

:

people to a specific like freebie, but I

actually use a specific page where I can

907

:

play with the freebies that are showcased.

908

:

Right.

909

:

So I call it my connection page and,

and I have like a little QR code for

910

:

it, but that also is like a way to help

make it a bit more evergreen, right?

911

:

So, so maybe you're like, oh, okay, well,

well, we talked about this one and I gave

912

:

this link, but now I feel really awkward

because maybe I'm not showcasing that

913

:

one, or maybe the URL has changed or,

or, oh gosh, do I go back to the host and

914

:

do I give them a, you know, ask them to

change my links and all the things and,

915

:

or do I, you know, try to go into my.

916

:

My, my internet world and fix it.

917

:

And I don't know what to do.

918

:

Right?

919

:

You know, and it's like, okay,

well, what are ways where we can

920

:

actually make it streamlined?

921

:

You know, what are the ways

that we can actually make it?

922

:

So knowing your numbers, finding

your data, realizing that

923

:

this is a before thing, right?

924

:

Because we're, we're talking about

building brand awareness all the

925

:

time with it being evergreen.

926

:

Right?

927

:

And that's another.

928

:

It's like, where are these places

where we can, make this work for you.

929

:

Instead of us trying to juggle

more things and, and thinking,

930

:

how do we do this right?

931

:

What do we do?

932

:

And it's like, okay, well what if I

had this one page and then I can play

933

:

with the things otherwise, right?

934

:

And, and those kinds of, of things

are, um, fun little ways, you know,

935

:

that, that we get to play with with it.

936

:

natalie_1_01-08-2025_175219:

It makes life so

937

:

much easier.

938

:

And a little tip for that

page, because I teach the same

939

:

thing and I do the same thing,

940

:

is have it as

941

:

simple as you can, as

memorable as you can.

942

:

Especially if you're

sharing it on podcasts,

943

:

not everybody that's listening is going to

be bothered to go into the show notes and

944

:

click and you know, all that.

945

:

So, What you should do if you

want to make it really simple is

946

:

just have so for me nataliekoussa.

947

:

com you know whatever your website

is slash and then just use one word

948

:

and have that word as something your

people want because it kind of sparks

949

:

like oh yeah that you know I actually

want to click that so mine is nataliecusa.

950

:

com slash visible

951

:

that's the one I've, I've shared

that on pretty much every single

952

:

podcast I've ever spoken on.

953

:

And of course it changes.

954

:

And of course, when, you know, I

might've been promoting something

955

:

a bit different two years ago,

of course, then than I am now.

956

:

But if people, this is the speaking on

podcasts and building relationships,

957

:

create so much leeway when you, when

you're not in that transactional,

958

:

okay, here's a Facebook ad.

959

:

Now I'm promising you this specific thing.

960

:

And then, you know, da, da, da, da, da.

961

:

And people can feel that it's very, okay.

962

:

automated and transactional.

963

:

It's the absolute opposite of speaking

on podcasts when they get to know you

964

:

and then they get to the landing page

and you said it was a private podcast

965

:

about X, Y, Z, but actually it's a

private podcast about the new thing.

966

:

They're like, cool, they're

doing something new.

967

:

Let me sign up.

968

:

You know, it's going to

take the pressure out of it.

969

:

Creates a bit more humanity, you know,

and a bit of bit of like understanding

970

:

that things change and we develop and

we want to share something different.

971

:

tracie--she-her-_1_01-08-2025_115218:

exactly.

972

:

Exactly.

973

:

Yes.

974

:

Yes.

975

:

And, and that, and that is the

beauty of it is that our businesses

976

:

evolve and they're not pivots.

977

:

It's not done.

978

:

You know, burning

everything to the ground.

979

:

It is a natural evolution of growing

and experimenting with what we do,

980

:

you know, and hopefully for you

listening, that hearing how, you know,

981

:

Natalie has found their, their style.

982

:

It shows you how important that

it is to find what works for you

983

:

and what works for your audience.

984

:

You know, and that, that beautiful

intersection of knowing those things.

985

:

And if you've been feeling stuck, you

know, like, um, you know, I just feel

986

:

like I keep going back and forth and

I'm not really sure what to do anymore.

987

:

Well, that is exactly what your

launch style was made for and I would

988

:

love to have you in that program.

989

:

so it is Traciepatterson.

990

:

com slash your launch style and um,

The spots are open and we will be

991

:

there and there will be more to this

limited series But in the meantime,

992

:

we hope to see you again soon.

993

:

And thank you so much

natalie for being there

994

:

natalie_1_01-08-2025_175219:

Thank you, Tracie.

995

:

It's been a fab conversation.

996

:

tracie: Thank you for joining

997

:

Thank you for joining me on this

episode of Launch Style Stories, and

998

:

I hope it sparked something for you.

999

:

If you've been listening and thinking,

oh, I need to find my way to launch

:

00:49:12,448 --> 00:49:17,404

without burning out second guessing

or forcing myself into someone else's

:

00:49:17,404 --> 00:49:21,504

formula, well, that's exactly what

your launch style is here to help with.

:

00:49:21,897 --> 00:49:26,867

Inside the program, we cut the trial

and error and help you create a launch

:

00:49:26,897 --> 00:49:31,883

approach that fits your strengths,

your business, and your energy.

:

00:49:32,278 --> 00:49:35,357

So selling never feels like

an uphill battle again.

:

00:49:35,782 --> 00:49:37,032

Head to Tracie Patterson.

:

00:49:37,272 --> 00:49:40,983

com slash YLS to learn more and join us.

:

00:49:41,222 --> 00:49:42,932

And if you loved this series.

:

00:49:43,237 --> 00:49:47,985

Let me know, share your biggest

takeaway, DM me, or leave a review.

:

00:49:48,091 --> 00:49:50,981

It helps more business owners

like you find the show.

:

00:49:51,363 --> 00:49:53,796

I'll see you inside your launch style.

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About the Podcast

Digital Business Your Way
The true stories and insider secrets of online entrepreneur life
You didn’t become an entrepreneur to grin and bear your way through your business and life, did you?
Well, allow me to demystify business and join me weekly on Digital Business Your Way, a podcast about the true stories and insider secrets of online entrepreneur life. I'm your host, Tracie Patterson, and it's my mission to pull back the curtain on building a sustainable business so you can create the impact in life you’re seeking.

About your host

Profile picture for Tracie Patterson

Tracie Patterson

NICE TO MEET YOU
I'm Tracie
Your resident Sales and Offer Coach who proudly accepts the title Business Rebel.

You didn't take the leap into your own business to be bullied into using gross tactics or to be talked down to and confused to the point of daily overwhelm and frustration.

I'm here to demystify business, guide you through the creation of Your Own Style, and pull back the curtain on building a sustainable business you can be proud of and grow with.