Episode 15

Not a numbers person? Start here to make it doable

Published on: 5th September, 2025

You’re Not Avoiding Data Because You’re Lazy — It Feels Unsafe (And What to Do Instead)

You know that thing where you avoid looking at your numbers and just hope for the best? Yeah, same. But what if the issue isn’t that you’re not a “numbers person”—what if it’s actually business trauma in disguise?


In this episode, I’m sitting down with data strategist and self-proclaimed NeuroSpicy CEO Kelsey Silver—and we’re talking about what’s really going on when you ghost your data.


This isn’t a “track your KPIs” pep talk. This is a deep dive into the emotional undercurrent of analytics avoidance. Kelsey brings her background as a licensed therapist into the conversation and breaks down how nervous system shutdown, fear, and past business experiences might be blocking your growth more than any spreadsheet ever could.


We talk about:

  • how to use micro actions to create safety before you optimize
  • why your “bad” numbers aren’t proof you’re failing
  • how to use one single metric to transform your business (with an actual client story to prove it)
  • and what happens when we stop trying to fix everything at once

If you’ve ever felt overwhelmed, shut down, or shame-spiraled about what the data might say... this episode is your warm, wise permission slip to take a gentler, more powerful approach.


Because clarity isn’t about knowing everything. It’s about knowing the right next thing.


Resources & Mentions:

🎁 Freebie: “15 Metrics 6- and 7-Figure Business Owners Swear By” — https://kelseysilver.com/15metrics

🎓 Get $50 off Know Your Numbers with code TRACIE — https://kelseysilver.com/knowyournumbers

📲 Connect with Kelsey on Instagram — https://instagram.com/KelseyESilver

🌐 Learn more about her offers — https://kelseysilver.com


Your Next Steps:

-Work with Me: https://www.traciepatterson.com/reset-session

-Ask Me Anything About Business: https://traciepatterson.com/ama

-Free training: Build a launch that fits how you actually lead 👉🏼 https://traciepatterson.com/style

-Connect on Social: https://www.instagram.com/thetraciepatterson


CREDITS

Music: ColourfulSounds

Podcast Editor: Maia McLachlan

Photo: WorkPlay Branding

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About the Podcast

Digital Business Your Way
The true stories and insider secrets of online entrepreneur life
You didn’t become an entrepreneur to grin and bear your way through your business and life, did you?
Well, allow me to demystify business and join me weekly on Digital Business Your Way, a podcast about the true stories and insider secrets of online entrepreneur life. I'm your host, Tracie Patterson, and it's my mission to pull back the curtain on building a sustainable business so you can create the impact in life you’re seeking.

About your host

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Tracie Patterson

NICE TO MEET YOU
I'm Tracie
Your resident Sales and Offer Coach who proudly accepts the title Business Rebel.

You didn't take the leap into your own business to be bullied into using gross tactics or to be talked down to and confused to the point of daily overwhelm and frustration.

I'm here to demystify business, guide you through the creation of Your Own Style, and pull back the curtain on building a sustainable business you can be proud of and grow with.