Episode 3 - bonus

Unfiltered Interview: Rethinking How Launching Works for You

Published on: 13th March, 2025

Unfiltered Interview: Rethinking How Launching Works for You

For this special episode of Launch Style Stories, we’re flipping the script! Instead of me, Tracie, asking the questions, my friend and podcast guesting strategist Natalie Koussa takes over the mic to interview me.

I’ve been guiding you through different launch stories, helping you see what works, what doesn’t, and how launching isn’t one-size-fits-all. But today? We’re getting into my launch journey—where it all started, what I’ve learned the hard way, and why I created Your Launch Style.

We’re talking about:

  • My very first launch (spoiler: it wasn’t glamorous, and it definitely wasn’t a webinar!)
  • The biggest misconception about launching and why most people don’t even realize they’ve already launched
  • Why launch strategies fail—and the four elements needed to make them work
  • How to create a launch style that fits your energy, your offers, and your seasons of business
  • How knowing your style helps you match with the right kind of support in your business
  • The real reason I don’t believe in the “give the what but not the how” advice (this one gets me fired up!)

Resources Mentioned: Join Your Launch Style and create a launch strategy that actually fits YOU: https://www.traciepatterson.com/yls

Your Next Steps:

CREDITS

Music ColourfulSounds

Podcast Editor Maia McLachlan

Transcript
Speaker:

..., tracie: and your listening to

digital business, your way.

2

:

Welcome to our special limited series.

3

:

Launch style stories.

4

:

In this series, we're diving deep into

the true stories behind launching what

5

:

it's like to find your way, the hard way.

6

:

And what happens when you finally

discover a launch style that fits.

7

:

You'll hear from entrepreneurs who've been

through well, some miserable experiences.

8

:

Those who are still figuring it out.

9

:

And those who found their groove and

finally feel like they're thriving.

10

:

Because launching isn't one size fits all

and there's not only one way to do it.

11

:

And I believe it doesn't have to

feel like denying yourself to make

12

:

money or just feel exhausting and

something that you have to get through.

13

:

This series is all about exploring what

works, what doesn't And how you can

14

:

cut through the guesswork quicker to

find your way and your style sooner.

15

:

So settle in because these stories

might just change the way you look

16

:

at launching and your business.

17

:

natalie_2_01-22-2025_164014: Hi, hi, hi.

18

:

And welcome back to Launch Style Stories.

19

:

So you might recognize me

from an earlier episode.

20

:

I am, of course, not your usual host.

21

:

I'm Natalie Kusa.

22

:

I'm a podcast guesting strategist, and

I am delighted to turn the tables so

23

:

that we are going to be hearing from

Tracie, who you know as your beloved

24

:

host, you know, as an experienced offer

and sales coach, and she is of course

25

:

the creator of your launch style.

26

:

Tracie has been doing this incredible

job pulling together and highlighting

27

:

other experts and going behind

the scenes of how other people

28

:

are launching in their businesses.

29

:

And I said to Tracie,

why don't we flip this?

30

:

Because your people want to hear from you.

31

:

And she's like, okay, cool.

32

:

Let's do it.

33

:

So, Tracie, welcome.

34

:

Hi, hi,

35

:

tracie_2_01-22-2025_104014: know

it's, I just like, despite all of

36

:

the podcast interviews I've done,

I'm actually more nervous about this.

37

:

natalie_2_01-22-2025_164014: A

bit weird being on your own home

38

:

turf, but, but in the opposite

39

:

seat.

40

:

Yeah,

41

:

tracie_2_01-22-2025_104014: I know.

42

:

It's a, it's like, I love it.

43

:

And at the same time, it's like,

Oh gosh, I hope I do a good job.

44

:

natalie_2_01-22-2025_164014: so, I want to

take us Back to the beginning, because so

45

:

many of us know you as a launch expert, as

somebody who's out here talking about your

46

:

expertise and sharing your experience and

really speaking from the Tracie of today.

47

:

I want to take us back to the

Tracie, where this all started.

48

:

I'm so intrigued what your first

experience of launching was like.

49

:

was like and how it kind of laid

the foundation for what came next.

50

:

I

51

:

tracie_2_01-22-2025_104014: Yeah.

52

:

Um, yes, that's interesting

because I had a bit of a back

53

:

forth experience as a whole, right?

54

:

Because I, I started in this online world

by being somebody in the physical brick

55

:

and mortar world who is trying to take my,

like my corporate consulting work digital.

56

:

And then as I decided to like, not

just work with corporate clients, but

57

:

actually work with online clients,

then I wanted to learn like really

58

:

deep dive into online industry.

59

:

So I started learning

what online coaches did.

60

:

I started learning copywriting.

61

:

I spent like two years on my copywriting

and I became a launch copywriter.

62

:

And then I went back into doing

like the full time consulting

63

:

and what you all see now.

64

:

So I, I, Like my first experience

with launching, it's like, well, I've

65

:

actually, I've been a launch copywriter.

66

:

I've been a launch coach.

67

:

And then of course I've

done my own launches.

68

:

And so it's like, I have all these

different first experiences from like

69

:

these different categories and they've

all been so different, but yet there's

70

:

been like this kind of common theme to

them because it, I would say my first one.

71

:

my, my personal very, very first one of

putting my own shit out there wasn't that

72

:

different than what I was already doing

because I was just saying, Hey, instead of

73

:

me physically coming out to your business,

here is a way that you can watch me.

74

:

Right.

75

:

Because I was dealing with my corporate

clients and I was, you know, saying

76

:

you don't have to pay for my flights

and pay for my expenses and all of

77

:

this kind of stuff, save yourself

thousands and, you know, and get the same

78

:

experience and I'm available virtually.

79

:

So it wasn't like that traditional

kind of, um, online strategy launching.

80

:

It was more of that going

to existing clients.

81

:

Um, And, and, what's often is called soft

selling, but actually in online business,

82

:

we tend to call that private sell.

83

:

So that's whenever you, you reach out to

existing clients and then you can also,

84

:

um, like include your email list and

you're like, I had this thing going on.

85

:

It's fantastic.

86

:

Do you want access to it?

87

:

Let me know.

88

:

So that would be like my real

first launching is just kind of

89

:

saying, I've got this great thing.

90

:

Who wants it and then letting people

know, and I kind of, I bring that up

91

:

because a lot of people think that a

first launch has to be a five day campaign

92

:

has to be a bunch of videos has to be,

you know, Oh, I, I was live on Facebook.

93

:

I was live on Instagram.

94

:

I, you know, was live on

all these things forever.

95

:

And it's like, actually a lot of your

first launch is any time that you went

96

:

out and promoted and told the world.

97

:

I've got this thing.

98

:

Do you want to buy it?

99

:

natalie_2_01-22-2025_164014:

love that reframe.

100

:

tracie_2_01-22-2025_104014: yeah, well,

and it's kind of a different first

101

:

experience than what a lot of people

think, because somebody listening

102

:

to this might go, Oh, well, I've

actually done a lot more launches than

103

:

I realized, you know, because I have

done the launches where it's like,

104

:

I want to invite you to an event.

105

:

I want to have, these kind of

pre launch events, which is

106

:

what we're doing right now.

107

:

Right?

108

:

So this series is coming out,

I'm dropping it in the middle

109

:

of my regular podcast episodes.

110

:

And then at the end of it, I'm inviting

people to a live event where we're

111

:

going to talk about the different

options that there are in launching.

112

:

And then I'm inviting people

into the actual program, right?

113

:

So that is more of that kind

of, what people think of

114

:

when they think of launching.

115

:

But, yeah, There's also the

launching where it's like, Hey, do

116

:

you want to do this private sell?

117

:

Hey, do you want to have these other ways?

118

:

So if you kind of yeah, I mean, I'm

now curious if you have or if anybody

119

:

listening, you know, like tell them

tell me When you hear these different

120

:

ways, have you actually launched more

times than you thought you did before?

121

:

So I'm no, I probably did not answer

this at all the way you expected, but

122

:

now that I'm sitting here verbally

123

:

natalie_2_01-22-2025_164014:

No, I love it.

124

:

I love it because I think in the

online space, we're taught to think

125

:

of launching as the mechanics.

126

:

If you do a webinar or a launch

event in some way, if you've got

127

:

an email sequence, if you've got

open close cart, that's a launch.

128

:

And what you're saying is,

sure, that that is a launch.

129

:

It can be.

130

:

You're going deeper than the tactics

and you're getting into the purpose,

131

:

which is hey, I've got this thing.

132

:

It's amazing.

133

:

You might love it.

134

:

Would you like to know more about it?

135

:

Would you like to join me in it?

136

:

That's what you're saying.

137

:

tracie_2_01-22-2025_104014:

And, and it was available for a

138

:

certain amount of time, right?

139

:

Because that, that, that is what makes

a promotion, which is the original

140

:

name for a launch, you know, that is

what, what makes it that time limited.

141

:

Right?

142

:

It's like it's available for this amount

of time, like a sale at a store, like a

143

:

coupon that you get in the mail, right?

144

:

Like a voucher.

145

:

It's, it's, it has that, that

kind of time limited and that's,

146

:

that's what, what it was.

147

:

It was like, um, I have this

available and you know, it's

148

:

the first time I'm doing this.

149

:

Here's this price point.

150

:

This is what's going on.

151

:

Right.

152

:

Same thing.

153

:

If you decide to do like a private

cell email wise, you can then do

154

:

a phase two and bring it out to

either than your social media only.

155

:

Or then you can make it even, you know,

wider range and blast it everywhere.

156

:

Then you can do ads.

157

:

Then you can go public that

like you can do multiple phases.

158

:

With the same product and you can either

change the invitations, you can change

159

:

the price points, you can change like

the support that's offered, you know,

160

:

you can vary these things and it's

still like the same, launch period.

161

:

You're just, you're, you're moving

it along in different stages, right?

162

:

So it's like having many variations in

one grand scheme, which stretches it out.

163

:

It brings out different.

164

:

rest points.

165

:

It brings out different excitement points.

166

:

It brings up different opportunities

for like momentum and testimonials, you

167

:

know, like all of these different pieces

kind of like build up and play, but

168

:

it's all still technically launching.

169

:

And I have done the, the, you know, I

want to invite you to like webinar style.

170

:

It's just for myself, I've never.

171

:

Done the thing where it's like, here's

a bunch of slides and I, and I, I mean,

172

:

I say hide behind them, but I don't

mean that in a, in a sense of judgment.

173

:

I've always done mine workshop

style, you know, and that's the

174

:

same thing for the event that

I'll do after this podcast series.

175

:

It's like, we're going to come together.

176

:

We're going to be virtual

eyeball to eyeball.

177

:

There's going to be exercises, you know,

we're going to be talking about things.

178

:

There's going to be like live coaching.

179

:

We're going to work through

stuff and, and shift some things.

180

:

And then it's like, what else is there?

181

:

Right.

182

:

It's like, you can go off, have this win.

183

:

You know, you have these realizations,

you've got these things that you can work

184

:

on, and then there's also a container

that you can come into to do more.

185

:

Right.

186

:

As opposed to just like a 30

minute commercial that you're

187

:

not really even sure why you set through.

188

:

natalie_2_01-22-2025_164014: So one

of the things that we hear so often

189

:

is give them the what but not the how.

190

:

tracie_2_01-22-2025_104014: Oh,

191

:

natalie_2_01-22-2025_164014:

And you know, so that's that

192

:

tracie_2_01-22-2025_104014: is so

193

:

natalie_2_01-22-2025_164014: of But

that's that webinar style come and

194

:

listen to me talk about myself for half

an hour Then i'll give three minutes

195

:

of value and then we'll you know, we'll

go into this really extended pitch but

196

:

what you're saying is That you invite

people into a master class or a workshop.

197

:

Sorry where

198

:

they're actually Doing the work they

actually walk away with something.

199

:

So let me ask you what I imagine

people listening to this They're

200

:

thinking if they're anything like me.

201

:

Oh my god, that sounds amazing.

202

:

That sounds so much more aligned with

My values with my natural style all

203

:

that good stuff But what about that

thing where you give so much value

204

:

that people kind of feel complete?

205

:

They have plenty to be getting on

with for now, so they, they don't then

206

:

want to take the next step with you,

207

:

tracie_2_01-22-2025_104014: yes.

208

:

Uh, yeah,

209

:

natalie_2_01-22-2025_164014:

because it's a

210

:

tracie_2_01-22-2025_104014: You,

you probably get part of Yeah.

211

:

Well, I'm like, I, I think their reaction

was part of that answer right there.

212

:

Um, okay, so let's break that down.

213

:

Right.

214

:

So first off.

215

:

What is it that you're selling

that someone can be completely

216

:

finished with it in an hour?

217

:

Just curious, you know that

like that that's that's one

218

:

of those rhetorical questions.

219

:

It's like really really think about that

220

:

natalie_2_01-22-2025_164014:

It's a really good question.

221

:

tracie_2_01-22-2025_104014: Like

you're not sitting there just

222

:

like slamming them with You know a

whole bunch of textbook information

223

:

for them to walk away with right?

224

:

The purpose well, let me say

what should be the intention.

225

:

And yeah, I'm using the word should,

but what should be the word, the, the,

226

:

the intention of this is to get a taste

of what it's like to work with you.

227

:

You know, this is an experience.

228

:

This is, is it's an opportunity for people

to see what it's like to actually have you

229

:

in their world, but it's also a chance for

them to find out if they can do something.

230

:

Right?

231

:

Because more often than not, the reason

why people don't follow through with

232

:

things or do things is because they don't

see how they can keep going with it.

233

:

It doesn't fit into what

they keep doing, right?

234

:

So it's not about, you know, them

believing in you enough to spend money.

235

:

It's about them believing in

themselves enough to say, yeah,

236

:

I can keep going with this.

237

:

I can actually do this.

238

:

I can actually like see

this being possible.

239

:

So these grand plans and this masterful

completion that you want to give them in

240

:

a freaking hour What can you actually?

241

:

Break down where somebody can have like

oh my god I can actually like make this

242

:

possible like this is something that

I want so much now Here is this first

243

:

little part That can make it so real so

pure so full to me That it's like, yes,

244

:

what's next now, what, because that's

when people want to work with you is

245

:

whenever they're like, what's next, right?

246

:

That's where that is.

247

:

And they don't get the what's next without

giving them a how, without giving them a

248

:

belief in themselves that they can do it.

249

:

It's not about you.

250

:

It's about them, right?

251

:

And it's about how much

you make them feel.

252

:

Like, they have this,

this, ability to do it.

253

:

And yeah, the ability comes from your

frameworks, from your methods, from what

254

:

you're showing them, from, you know,

you creating these containers where they

255

:

can show up and be themselves and bring

their messiness and bring their realness.

256

:

Right?

257

:

But it's because you are

adapting into their lives.

258

:

You're not forcing them

to be in your world.

259

:

You're joining their world.

260

:

And that, that shift around and

making it that audience first

261

:

style, which is how I teach.

262

:

It's not how everybody teaches, but like

you not making them conform is, is what

263

:

really makes them be like, Oh, okay.

264

:

So I don't have to make myself,

my entire business, my entire

265

:

like family, my entire life.

266

:

change completely into this program

because I'm also in this other program

267

:

and I'm also trying to do these other

things and I also have these other

268

:

people in my life and then before

long they have this entire list and

269

:

it's like, well, I would like to do

this, but how is this even possible?

270

:

Or I'm going to do it anyway, but

it's only going to be possible

271

:

for maybe the first month and then

it's going to be really difficult.

272

:

Right?

273

:

And so we want that continuity.

274

:

We want that longevity in order for them

to have that beautiful transmission.

275

:

transformation, that beautiful

result, that beautiful thing that

276

:

made us want to start our businesses

to begin with, that made us want

277

:

to birth this offer to start with.

278

:

Right?

279

:

So all of that you're going to bring to

full completion in this what hour, two

280

:

hour, five day challenge, three days.

281

:

Right?

282

:

So instead of having that kind of,

uh, false scarcity mind of, you know,

283

:

well then that's going to be it.

284

:

I'm going to give them

everything I've got.

285

:

Then instead it's like, well, what

can I give them that makes them

286

:

feel like they can actually do this?

287

:

And it's going to be like, I

can see this being possible.

288

:

What's next now?

289

:

What else can we do together?

290

:

This is going to be amazing.

291

:

And when you break it down into that

small of thing, Then you'll, you will

292

:

find in yourself that you are also

capable of more and that you also have

293

:

more because you're going to be like,

Oh gosh, it isn't this one big piece.

294

:

It's actually five pieces.

295

:

And it's like, oh, and this gives

me an idea for the next time.

296

:

Oh, and the next time.

297

:

Oh, gosh.

298

:

Yeah.

299

:

Okay.

300

:

I actually have other content.

301

:

Oh, this could be an

entire workshop series.

302

:

And you know, and maybe this one is the

one I use for this launch event, but you

303

:

know, I could record these other ones

and turn them into paid offer and, you

304

:

know, and I can do this and I can do that.

305

:

And Oh, okay.

306

:

Wow.

307

:

This could actually turn into an evergreen

funnel that feeds into this big program.

308

:

That, and.

309

:

Right?

310

:

And then you see, you start your own

momentum and believing funnel and we start

311

:

creating the, these things that come into

it because we start breaking these things

312

:

down into the, these realistic pieces

that, build and grow on each other in

313

:

this like beautiful way and Oh, like, I

314

:

also don't know if I answered that the

way that you're expecting, but, but yeah.

315

:

And, and, you know, well, part

of that came from, and, you know,

316

:

everybody comes in with their own

perspectives, but because I came

317

:

with this corporate background, when

I started hearing that people were

318

:

taught to basically come in, talk about

themselves for 20, 30 minutes, Give

319

:

maybe five, 10 minutes of quote unquote

overvaluing and then spend another,

320

:

you know, 10, 15 minutes of pitching.

321

:

I was like, if I walked in to

someone's like business, had them

322

:

sit around their boardroom and I was

trying to convince them to, you know,

323

:

hire my company to do their thing.

324

:

And that was the way that I pitched them.

325

:

We wouldn't even get through five

minutes of, of the pitch before they

326

:

would be like, yeah, we're done here.

327

:

Right, you know, it wouldn't

happen Like that that's not real.

328

:

I mean, I guess it's wrong to say real.

329

:

It's not real life.

330

:

But like You know, it it's not enough to

get like people's buy in and then people

331

:

are like, oh gosh I you know, why isn't

this working or I can't wait to have

332

:

enough numbers to get one to three percent

It's like, why are we going for scraps?

333

:

Why are we thinking volume is

the only way to have anything?

334

:

It's like, maybe there's something

wrong with the formula instead of

335

:

something wrong with our production.

336

:

Right?

337

:

So again, it's like, let's turn

this around to the people that are,

338

:

are blessing us with their time

and their attention instead of just

339

:

like spitting out the same old shit.

340

:

yeah.

341

:

natalie_2_01-22-2025_164014: your

launch can make your potential

342

:

customers or clients feel.

343

:

Yeah, so instead of panicky,

I'm missing a piece.

344

:

I'm running out of time.

345

:

I have to buy out of desperation,

which is how the traditional launch

346

:

structure does make potential

customers and clients feel often.

347

:

What you're saying is no, it's

about showing them what's possible.

348

:

It's about showing them how your work

is going to fit into the business,

349

:

the life, the energy that they

want and that they already have.

350

:

Yeah.

351

:

I absolutely love that.

352

:

It's such a fundamental paradigm shift.

353

:

And what it's making me wonder is so

your future clients, customers, your

354

:

community are feeling all kinds of

jazzed up and feeling like things are

355

:

possible and knowing what they need to

have in place and wondering what's next.

356

:

How have you seen this style of launching

make the people who are launching feel?

357

:

like the business owner who is

inviting people to join their world.

358

:

How does it make them feel?

359

:

tracie_2_01-22-2025_104014:

Yeah, it, it brings that, well,

360

:

that sense of completion, right?

361

:

It has that, way of also releasing

that pressure, of bringing in that

362

:

enjoyment, and I wouldn't say awakening,

but of allowing back that creativity.

363

:

Yeah.

364

:

Right.

365

:

And, and then it's, it's more

like, oh gosh, this is fun.

366

:

Oh, and I had this idea and I

can see where it fits in versus

367

:

feeling like I can't do things

or that things aren't working.

368

:

Right.

369

:

because there's four different parts

with, the elements to a launching style

370

:

and and the amount of times that I

would hear people say it was successful,

371

:

but people are always like, well,

my, my launch was successful, but.

372

:

And so I, you know, I would ask, well,

then what, what are you using to assume

373

:

that it was successful if you're following

it with the word, but you know, what,

374

:

what are you framing it as success?

375

:

And they're always like,

well, it made the money.

376

:

Or I, I technically hit an

industry standards, you know, or

377

:

they're feeling guilty for not,

you know, feeling overly blessed.

378

:

Right.

379

:

And it's like, it's, it's okay to

want more, you know, you're, you're,

380

:

you're allowed to want more, you know,

so it's, yes, sales are a big part.

381

:

That's why we do promotions.

382

:

That's why we have these pieces

where it's like, let's have this

383

:

big event to bring people in.

384

:

That's, that's what we do.

385

:

That, that's, that's why, that's

why marketing exists, you know,

386

:

that's why we do these things.

387

:

So yes, there, there's that sales

piece, but then we do need to have

388

:

that marketing piece that allows that

creativity, that allows that fun,

389

:

that allows that spirit coming in.

390

:

But then we need that community part.

391

:

And by community, I mean our audience

piece, you know, who are we attracting?

392

:

What are we wanting to have?

393

:

How are we wanting them to feel?

394

:

But then there's also our own energy.

395

:

Right.

396

:

There's ourselves.

397

:

So whenever we're, we're thinking

about like our launch debriefs, our

398

:

promotions, it's, we actually need to

be judging them by all four elements.

399

:

And where is something kind of dying off?

400

:

Where are we ignoring it?

401

:

You know, if you're getting a whole

bunch of people in, but then they're

402

:

not sticking it out or they're

not really enjoying it, or the

403

:

engagement's not there, or you're

not getting the feedback, right.

404

:

Are they buying only because of FOMO?

405

:

Versus that just being there for the

personalities that are like, Oh, I want to

406

:

do it because everybody else is doing it.

407

:

And that's fun for them instead

of, Oh, well, if I don't

408

:

do it, then I'm a shithead.

409

:

Right.

410

:

That's not fun for them.

411

:

Yeah.

412

:

Cause there's the kind of people

who actually enjoy standing in line

413

:

because other people are in line.

414

:

And then there's the kind of people

who are like, Oh, if I don't do this,

415

:

then I'm missing out on something.

416

:

I'm a horrible person.

417

:

What was me.

418

:

Right.

419

:

So that's like two sides of the same coin.

420

:

So you want to hit on the parts where

it's like, this is a fantastic party.

421

:

Yes, of course you want to be

there, but you don't want to hit on

422

:

the, but if you're not there, then

well, you're a shipwreck, right?

423

:

so so it's there, there's, there's

the good side and the bad side.

424

:

And we have to watch ourselves to make

sure that we're hitting on the good

425

:

parts and the, and not the bad parts.

426

:

And, and, and it's like, how

are we making the people feel?

427

:

Then it's like, how is

that making us feel?

428

:

Are we talking ourselves into feeling

good about what we did because we're

429

:

only hanging our hat on one side,

including, are we only feeling good

430

:

about our personal energy because

it actually felt rested and relaxed

431

:

while secretly we're not wanting to

admit that we actually hated that

432

:

it didn't bring in what we wanted.

433

:

You know, that we actually wanted

our community to be bigger and it

434

:

didn't, but we're like, but, well,

at least I did this, but right.

435

:

But so thinking about where all those

places that you're saying, but, and again,

436

:

you don't have to feel bad about it.

437

:

Those are just those indicators that

go, okay, which of these four parts

438

:

is, is kind of, it's kind of missing

and where do I need to kind of put

439

:

attention to bring it into harmony?

440

:

Right.

441

:

To kind of let them play where they

need to play for my own special mix

442

:

because the different ones will have

different priorities for the season that

443

:

we're in and for our own personalities.

444

:

So which ones kind of need to have that

bigger voice, that bigger play for what

445

:

it is that we're working in, right?

446

:

And whenever you get that right

mix, that's what I see with

447

:

the people that I work with.

448

:

That they're like, I don't

actually have a butt this time.

449

:

Like there, there's not a

piece of that that's missing.

450

:

Yeah.

451

:

You know, I mean, especially like what we

were saying with, with scarcity, it gets

452

:

a bad rap as it should, but there's also

exclusivity that we get to play with.

453

:

You know, there's, there's that, that

happier side of things where it's

454

:

like, Oh, you know, we have these

bonuses of, of time of, of getting in

455

:

these different container pieces of

having these different elements that

456

:

come in versus, you know, do it now.

457

:

If you really love yourself, you

know, kind of messages that, You,

458

:

how are you making people feel?

459

:

And, as long as you're going into it

intentionally and that is the brand

460

:

and that is a style you want to do,

then just own it, you know, that if

461

:

that's how you want to be and that's

how you want your people to feel,

462

:

then you, you know, you do you, but

like, don't, don't do it accidentally.

463

:

Right.

464

:

So it's those kinds of pieces where

it's like, Oh, I, I was, I was using

465

:

these, these mechanisms because it was

in a template, because I was told to.

466

:

I didn't really like it.

467

:

I couldn't figure out why.

468

:

And now I see it's because I realized it

was making my audience feel like this.

469

:

It's because I w I was making

people buy things in this way.

470

:

And, and now I'm able to

make those connections.

471

:

I'm able to, you know, like connect those

dots and be like, okay, let's remove

472

:

this piece and replace it with something

that actually feels more like me.

473

:

Right.

474

:

So that way it all like fits together.

475

:

Yeah.

476

:

natalie_2_01-22-2025_164014: clear

that you live and breathe launching

477

:

that you think of, you know, you, you

don't, we've said this before, but you

478

:

don't just think of it as a strategic

Option you think of it as these four

479

:

different elements that you can pull

on and flex and lean into one or lean

480

:

into the other as you go that creates

this community experience that creates

481

:

an experience for you as the business

owner and yes of course causes sales you

482

:

know creates that's one of the beautiful

things about launching is you can

483

:

tracie_2_01-22-2025_104014:

got to have sales.

484

:

natalie_2_01-22-2025_164014: yeah

you can you know you can have it

485

:

like a real Spike in your sales of

all of these people moving into your

486

:

business all in one time and the energy

and the revenue that that brings.

487

:

So it's so clear your

relationship with launching.

488

:

How did that lead you to start and

design your launch style as a program?

489

:

tracie_2_01-22-2025_104014:

And in a lot of it came from

490

:

those conversations, right?

491

:

It came from hearing people say,

well, I actually haven't touched

492

:

my digital course because I can't

bring myself to do a webinar.

493

:

And it's like, well, wait a

minute, you don't have to use a

494

:

webinar just to sell a course.

495

:

Right.

496

:

You know, and it's like, well, I love

my my group coaching, but I I, I want to

497

:

open all the time, so I don't know how

to tell people about it without sending

498

:

out an email every single week or how do

I do an event for it or how do I do it?

499

:

It's those extremes, right?

500

:

It's like people think that their only

options are these big, huge, always

501

:

on, you know, live energy intensive

events or they have to go very

502

:

automated funnel heavy evergreen, right?

503

:

And these are these two like polar

opposite ways that people think

504

:

launching is that it's, it's all

or nothing that it, it, you know,

505

:

like it takes everything out of you.

506

:

It has to be the set number of days

you have to either do it every single

507

:

month or once a year, or it has

to be always on and ever greening.

508

:

And it's like, well, no, actually there's

an entire world that like an entire

509

:

world of options that you have here.

510

:

Right?

511

:

And there's actually different

elements within those that you have.

512

:

And you have choice within

all of those elements, right?

513

:

And part of that is exciting and then

naturally part of that can be overwhelming

514

:

because there's so many choices.

515

:

So it's like, okay, how can I make

this where we keep the excitement

516

:

but get rid of the overwhelm?

517

:

Yeah.

518

:

Because overwhelm is just another word

for too much not knowing what to do.

519

:

Right?

520

:

Right.

521

:

That's whenever we're, we're,

we're just kind of flooded and

522

:

it's like, uh, data, data overload.

523

:

I don't, I just, ah, right.

524

:

natalie_2_01-22-2025_164014:

Yeah, we've all been

525

:

tracie_2_01-22-2025_104014: yeah.

526

:

Right.

527

:

And, and you, you can help with that

by bringing in structure by bringing

528

:

in frameworks, by bringing in elements.

529

:

So these are the kinds of things that

I do with people in conversations that

530

:

I've done with my one on ones and it's

like, okay, how can I actually make

531

:

this where it makes enough, kind of

formulaic sense that I can actually bring

532

:

a group through it at the same time.

533

:

Right.

534

:

And that was the challenge for me.

535

:

And this has actually always been

that, that challenge in my business.

536

:

The same thing with like going back to

those consulting days and sending out

537

:

an email and being like, Hey, instead

of me coming to you, you know, here,

538

:

you can log in and watch me anytime.

539

:

Right.

540

:

That kind of individualization has

always been simpler for me versus

541

:

like, wait, how am I going to take 50

people through this at the same time?

542

:

Because this person needs this and that

person needs that and this, because we're

543

:

all snowflakes, you know, it's, it's,

it's, but I, I see that in it while at

544

:

the same time, I see that it's all these

same five pieces that we get to play

545

:

with, but the little tactics change.

546

:

You know, it's the same strategies and

then we get to play with the tactics.

547

:

And that was the part that I broke into

and got to challenge myself and got

548

:

to lean into my business besties and

got to talk to people and talk to my

549

:

coach and be like, I want to do this.

550

:

This is the idea.

551

:

But does this only make sense in my

brain or does this make sense when I

552

:

actually want to bring this out to other

humans who have to also consume this?

553

:

Right?

554

:

Because we can, we can change in a dime.

555

:

We can bring up whatever

metaphor is needed.

556

:

We can, you know, alter things when

you're just one on one with person,

557

:

but when you kind of lose somebody

in a crowd or when you need to record

558

:

something, or when you need to make one

workbook that, you know, fits them all,

559

:

it can get a little complicated, right?

560

:

So we all have those pieces in ourselves

that are kind of easier versus not.

561

:

And that's that one for me.

562

:

So I call on the people that

know instructional design, that

563

:

know how to do these things.

564

:

And I'm like, help me help me.

565

:

So why did I do it was because I wanted

to be able to do this more often,

566

:

especially after last year, 2024,

there was the amount of conversations

567

:

that I had over and over again.

568

:

Yeah.

569

:

But what's going to work next year.

570

:

Yeah.

571

:

But so many things changed.

572

:

Yeah.

573

:

But yeah, but yeah.

574

:

But.

575

:

Right.

576

:

You gotta, I guess it's my favorite word.

577

:

Cause anytime I hear this, I'm

like, Oh, I can make a program.

578

:

What, what's somebody talking about?

579

:

I'm like, here, here's a, here's a

training, you know, what, what, what's

580

:

the conversation, you know, and, and then

it's like, okay, now here's my challenge.

581

:

This is where I get to grow.

582

:

This is where I get to stretch.

583

:

What can I, you know, what can I

do to, to fit that in and to help?

584

:

And I I just wanted people to

know that they have options.

585

:

But not get so burdened by the options

that they fall back into the promises

586

:

of this is the only way to do it.

587

:

Right?

588

:

natalie_2_01-22-2025_164014:

Yeah, it makes total sense.

589

:

tracie_2_01-22-2025_104014: Yeah.

590

:

Yeah.

591

:

So, so I was like, how, how can I do this?

592

:

And that was where this is created

because the, your style method is

593

:

it, that is my coaching method.

594

:

I have it for offers for sales for

community building and for launching,

595

:

but instead of it just being behind

closed doors of private coaching,

596

:

it's like, let's make this group,

you know, let's make this out there.

597

:

So that way it's not just people

who can do some one on one time.

598

:

but can also kind of go through

this whenever they need it.

599

:

And let's bring these

conversations to light.

600

:

So people know that, they're not alone,

that this is common, that no matter

601

:

what size of business you are, no matter

how long your business has been around,

602

:

people have these same conversations, the

amount of people last year that asked me

603

:

about, but what is going to happen next

year, but what's going to work next year.

604

:

But these things didn't happen now.

605

:

We're people that have been

at working 12 years in online.

606

:

You know, that have

been around seven plus.

607

:

So some people did like eight

launches just in one calendar year.

608

:

Like the, you know, these aren't people

that have been around just three months.

609

:

Right.

610

:

It's the same conversation no matter

what, because we're always innovating.

611

:

We're always figuring out, we're always

trying to figure out what's going on.

612

:

Like no one here is alone.

613

:

So we need this hive mind.

614

:

We need to be out there together.

615

:

And the more that you're in touch

with yourself and the people

616

:

that you want to work with,

then the more fluid that can be.

617

:

And the more inspired you get to be and

the more you get to go, Oh my gosh, I'm

618

:

so excited to do this, but these other

things I can bless and release and ignore.

619

:

Right.

620

:

Cause it's not about like

figuring out your launch style.

621

:

Isn't about replacing anything

that can ever possibly come.

622

:

It's about knowing how to

communicate what you want to do.

623

:

So that way, when support opportunities

come in, whether from like mentoring

624

:

or, um, like having people on your

team, then you're a better communicator.

625

:

And you know what you want to

invest in versus what you're

626

:

like, Oh, I don't need this.

627

:

And that brings so much relief and so much

excitement into building that business.

628

:

And like, cause you're not

figuring those things out anymore.

629

:

Instead, you're coming from that

place of empowerment of, this is what

630

:

I like, this is where we're going,

this is how we're doing it now.

631

:

What can it look like now?

632

:

What can we do?

633

:

So when people have these innovative

ideas, you're like, Oh, this will fit

634

:

perfectly teach me how to do this.

635

:

Yes.

636

:

Let's implement that.

637

:

Oh, can you do this?

638

:

Beautiful.

639

:

Right.

640

:

And then it's just accelerates,

accelerates, accelerates more momentum.

641

:

Let's go, let's go, let's go.

642

:

natalie_2_01-22-2025_164014: I love that.

643

:

Can you give us a couple of examples of

really creative elements that some of

644

:

your clients have put into their launches?

645

:

tracie_2_01-22-2025_104014: yeah, I mean,

they're, they're very personal, right?

646

:

So, everything from like people who enjoy

podcasts, it's like, let's get those going

647

:

to, um, individual calls because there,

there's nothing wrong with doing the

648

:

things that are more high touch, you know,

like with having voice notes, with having,

649

:

um, the, those personal outreaches and,

and this, I will say is actually part of.

650

:

I was going to say a problem and then

now I'm like, I need to edit myself and

651

:

take that language out, but it, cause

I'm like, how else would I rephrase this?

652

:

But whenever you, whenever you have

these conversations so often, you're

653

:

like, well, none of this is new.

654

:

None of this is different.

655

:

And I'm like, well, that's, that's, that's

not true to the person who's listening.

656

:

so it's, it's things like, you know,

always, always be transparent and open.

657

:

But it's like I have this new program

out and I want to talk about it with

658

:

people who are looking for these

things who wants to talk about it.

659

:

So it's actually like a

one on one launch, right?

660

:

And you're like, well, wait, how is

that different from a discovery call?

661

:

How is that different?

662

:

It's that promotion piece.

663

:

It's like, you know, how,

how open are the doors?

664

:

What else are you having going on?

665

:

And, and so I've had people who are doing

it where they're still using affiliates,

666

:

they are still doing social media pushes,

but instead of pushing people to a group

667

:

event, they're pushing people to a call.

668

:

You know, there, there's the, I would say

now classic, you know, of, of watching

669

:

a recording or coming to an event,

but going to an application instead

670

:

of going straight to a checkout page.

671

:

Right.

672

:

And it's like, well, what

does that serve for you?

673

:

Where do you want to be with these things?

674

:

And what is it where it's like, this is

a yes, but actually this part's a no.

675

:

Because it's not an all or nothing, right?

676

:

It's like there's nothing wrong with

using ads and there's also nothing wrong

677

:

with having calls and there's nothing

wrong with having voice notes And there's

678

:

nothing wrong with doing recorded elements

and there's nothing wrong with having

679

:

live Q& A's and there's nothing wrong with

having communities You know and that's

680

:

the part where it's like it's not one set

of five things that you can do and you

681

:

have to leave the other pieces Instead,

it's like looking at it like, well, I, I

682

:

often say it's, it's like Legos, you know,

it's, you get a little bag of Legos and

683

:

you get a little instruction card and it's

like with these blocks of Legos, you can

684

:

make a helicopter and then you're looking

at it and it's like, well, actually with

685

:

these block of Legos, I can also make

a house because it's the same Legos.

686

:

I'm just going to apply

them in a different way.

687

:

Right.

688

:

And it's like, oh, and what else

can I do with these same Legos?

689

:

I can also do these

different pieces with it.

690

:

And, so it's, it's like, what do I want?

691

:

What do I not want with it?

692

:

So, I don't, that probably wasn't as

concrete as you wanted, but I'm like,

693

:

some of these things are so popular and

so well known now that I always stump

694

:

myself trying to think of examples.

695

:

Cause this came up on

another interview I did.

696

:

And I'm laughing at myself like, I

need to get better at, at having like

697

:

somebody who's off the top of my head.

698

:

But where they did, um, they they did a

workshop and then they actually offered

699

:

a private calls after the workshop.

700

:

which is a bit more old school

instead of it just being DM only

701

:

or not offering those at all.

702

:

and then that I've seen applications that

go to videos instead of, you know, like,

703

:

so it's all in, what does the person

need to know before they buy, right?

704

:

How much information do they need?

705

:

And, and what is the

intimacy level of your offer?

706

:

What are you dealing with?

707

:

Cause some of the people who

come to me, they're actually,

708

:

they're, they're trauma coaches.

709

:

So that's a very different high

touch point than, if you are somebody

710

:

who's teaching, say Pinterest, right?

711

:

And I also have had clients who do

like accounting and bookkeeping.

712

:

So while that's a bit more

formulaic, there is definitely

713

:

a bond of trust there, right?

714

:

And there's an intimacy level of letting

somebody that much into your business.

715

:

Right?

716

:

So there, there is like, you know, I'm

here, this is me working with people.

717

:

This is what it's like whenever I have

been on, on interviews, here is a list

718

:

of people that you can talk to that have

worked with us before, you know, here's,

719

:

here's a button and that is not just

like sitting idly on their website, but

720

:

they actually actively use all of this in

their launch campaigns and you're like,

721

:

wait, launching bookkeeping services.

722

:

Yes, you can actually do a promo and

launch your services, not just your

723

:

digital products, not just your coaching.

724

:

So that, that, that's actually probably

something different is thinking

725

:

about the offer that you're launching

and not just how you're launching.

726

:

Because some people think that it, that

launching is only for like a digital

727

:

product or only for a coaching program.

728

:

It's like, no, you can

launch your one on ones.

729

:

You can launch your services.

730

:

You know, you, you can create a, a

marketing campaign around anything,

731

:

around books, around all, all the things

that you have, a podcast, anything.

732

:

natalie_2_01-22-2025_164014: that.

733

:

I love the distinction between are

you selling Pinterest, which is very

734

:

strategic, probably less emotional, less

vulnerability there and also less risk.

735

:

You know, if that strategy doesn't work,

no worries, you can try something else.

736

:

Whereas if someone fucks

up your bookkeeping.

737

:

There's a bigger risk there.

738

:

You don't know what to do,

739

:

who you're choosing.

740

:

So I'm loving that you're bringing that

into it as well from, from the clients.

741

:

By a decision making, you know, really

thinking of the psychology of where's the

742

:

risk, where's the vulnerability, where's

the like the depth of relationship that

743

:

they need to have with me in order to make

it a really easy, really enthusiastic.

744

:

Yes.

745

:

So I love that you're weaving all of that

into launches, whereas typically in the

746

:

online space, we would think about that

in terms of kind of selling one to one.

747

:

Yeah.

748

:

You know, I'm a bookkeeper.

749

:

I've got space for two clients next

month, so I'm selling one to one.

750

:

You know, I'm not thinking of it

in terms of a campaign, but I can

751

:

really see how thinking of it in

terms of a campaign for done for you

752

:

services, or for the kinds of services

that aren't traditionally launched.

753

:

Think of the brand authority that creates.

754

:

Think of the buzz that that

creates in your community.

755

:

Think of the value that it adds to

people that may never become your client.

756

:

You may never know they're paying

attention to you, But they've understood

757

:

something different about bookkeeping,

or they've been de shamed around

758

:

their money situation, and then they

go off and make better decisions.

759

:

But that's really exciting that

that can come from launching.

760

:

tracie_2_01-22-2025_104014:

Oh, absolutely.

761

:

I mean, because launching

is a sales mechanism.

762

:

Right.

763

:

So a lot of times people think of

marketing and then they only think of

764

:

marketing and it's like, okay, marketing

and sales, they're, they're best

765

:

friends, but they're not the same thing.

766

:

So we have to let them work in

tandem, but not accidentally

767

:

ask one to replace the other.

768

:

Right.

769

:

So it's like, if we need to bring

sales in, then let's create a promotion

770

:

around what we need to create sales in.

771

:

And, and do your one-on-ones.

772

:

You know your digital product

that's just sitting there, that

773

:

is open all the time, right?

774

:

The workshops that, that somebody

can go onto your website and they

775

:

can see your little store, and they

see your list of all the things.

776

:

Great.

777

:

Let's promote those in a cycle.

778

:

You know, let's have the big groups

that come on, you know, twice a year

779

:

that you open the doors for, but then

you have all this other stuff that's

780

:

sitting there, those other six months.

781

:

So what are you gonna do with those?

782

:

You know, you can have these things

that work again with your energy, with

783

:

your audience, with the offer, you know,

it, it all has to be in, in harmony

784

:

of what it is that you're working

on and with what makes sense, right?

785

:

If these things aren't, um, yeah,

they're, they're not in isolation,

786

:

they, they work in with each other and

that's what helps you get that, that

787

:

consistent selling from multiple avenues.

788

:

And that's how you get that real

diversification in your business that

789

:

creates sustainability instead of just

waiting for, big things or, or waiting

790

:

for consistent things from retainers or

consistent things from payment plans, or,

791

:

you know, from year long contracts, right.

792

:

Depending on, on, on the type

of business that you have, you

793

:

intentionally create these using a

different product mix and a different

794

:

selling mix that you orchestrate.

795

:

throughout the year and then you let

these things, like build up and work.

796

:

And over time, that's what creates

that, stability within your business.

797

:

And then it just kind of builds and

builds and grows and grows, which again,

798

:

gives you that financial foundation that

then you're like, Oh, and I can do this.

799

:

Oh, and I can do that.

800

:

Oh gosh.

801

:

And this would be so much fun.

802

:

Right.

803

:

And that's what makes you be like,

I've got a big, big ass business.

804

:

This is amazing.

805

:

natalie_2_01-22-2025_164014: I love that.

806

:

So what you're telling me

is it doesn't need to be.

807

:

Oh my God, this launch needs to work.

808

:

Oh my God, every single bit of

energy is going into this one launch.

809

:

Oh my God, oh my God, stress,

stress, stress, the launch happens.

810

:

And then whether it goes well, whether it

doesn't, you collapse on the other side.

811

:

And then the cycle starts again.

812

:

That's what we see so often.

813

:

Whereas what you're saying

is, no, just keep going.

814

:

Plan out, and I love how you are

bringing your offer ecosystem into this.

815

:

I love how you're bringing

your personal energy into this.

816

:

I love how you're just, you're

taking all of the emotion

817

:

out of it in, in a good way.

818

:

In, in that it's, it doesn't have to be

so, so full of hype and you know, really

819

:

kind of pulling on your energy enabled

in order to sell through a launch.

820

:

It can be this real, okay.

821

:

We're doing this campaign this month.

822

:

We're doing that campaign the next month.

823

:

So for your audience, it can

just be this really exciting

824

:

relationship with your business.

825

:

What have they got going on now?

826

:

Oh yeah, cool.

827

:

That wasn't quite right for me

last month, but this, this is

828

:

exactly what I'm looking for.

829

:

That's, I imagine, the kind of

relationship that this creates, yeah.

830

:

tracie_2_01-22-2025_104014: exactly.

831

:

Right.

832

:

Yeah.

833

:

And then, and then it allows the audience

to get to pick and mix according to

834

:

their timing instead of you trying to

shove them into your timing all the time.

835

:

Which doesn't, it doesn't always work and

it shouldn't work, you know, it shouldn't

836

:

work for that healthy relationship.

837

:

Yeah.

838

:

And these are the kinds of things

where like you shouldn't worry about

839

:

having them all at one time, but you

should allow them to build and grow.

840

:

Right?

841

:

So maybe at first, the only

thing that you have the capacity

842

:

to create is the one big thing.

843

:

And then you're trying

to make all the others.

844

:

And then it's like, oh, okay,

well, now I can fill in this gap.

845

:

Now I create this other gap.

846

:

Well, now that I have these little

gaps done, then I can do this big one.

847

:

And so it's like, okay, well,

what do all of these look like?

848

:

And, and now like, where can I, can

I have these little fun pieces and

849

:

where can I have these other pieces?

850

:

And whenever we look at the difference

between like that, the structure and

851

:

the emotion, where again, we're creating

harmony here because it's whenever one is

852

:

kind of lacking, then the other one gets

to, kind of like you get to lean on it.

853

:

I wouldn't really say like pick up the

slack, but like you get to lean on it.

854

:

So whenever like, like you're having

all the feels and everything feels

855

:

kind of heavy or like everything

that's not in your business is going

856

:

on, then it's like, that's okay.

857

:

You can have that space.

858

:

You can have that capacity for that

emotional time and for like that,

859

:

that personal energy need because

you have that structure to lean on.

860

:

Right.

861

:

And then whenever you're building

that business structure because it

862

:

doesn't quite exist yet, and that's

an area that that isn't quite there.

863

:

Well, you have that excitement needs

to come in and and that that intensity

864

:

of Oh, this is going to be good.

865

:

And this is going to be so great

to kind of help you get through the

866

:

point of building that infrastructure.

867

:

And then you're at a point of business

maturity when you have them both and

868

:

then they get to play off each other.

869

:

And then you're like, Oh, and I had this

going and I get to build on top of that.

870

:

And I got this going and I get to

rest and I get to play and I get

871

:

to do all these things, right?

872

:

Because I don't, I don't

tend to use the word balance.

873

:

I use the word harmony.

874

:

Right?

875

:

Cause some will be louder than the

other and some will be softer and

876

:

some will be at this pitch and the

other one will be at that pitch.

877

:

Right?

878

:

It's not about this constant

fallacy of balance where they

879

:

have to be equal all the time.

880

:

It's about harmony where one gets to

play up while the other one is at its

881

:

own frequency and at its own play point.

882

:

Yeah?

883

:

natalie_2_01-22-2025_164014: I love that.

884

:

So, if there are people listening

thinking, Oh my God, give me the harmony.

885

:

How do I get involved?

886

:

Tracie,

887

:

tracie_2_01-22-2025_104014: Yes.

888

:

natalie_2_01-22-2025_164014:

about your launch style?

889

:

tracie_2_01-22-2025_104014:

Yes, yes, yes, yes.

890

:

So if you do want to be in this in

this personalized program, right?

891

:

That is designed to help you find that

that launch strategy And that of course

892

:

is is that beautiful blend of sales and

marketing that really gets to fit in

893

:

Your energy, your goals, your season of

life, your season of business, instead

894

:

of these kind of like one size must fit

you and must fit your humans, you know,

895

:

and, and discover what works for you.

896

:

So you can get the support, you can get

those results that you're really dreaming

897

:

of, then, join us, use the link in the

show notes, go to Tracie Patterson.

898

:

com slash Y L S for your launch style.

899

:

And, uh, we would love to have you.

900

:

I would love to support you and be with

you and hang out with us throughout

901

:

this, this whole limited series.

902

:

but you know, we, we are here and

yeah, I, love all these things.

903

:

I love this conversation.

904

:

Thank you, Natalie, for talking to

me through all of this and putting

905

:

me on the spot and, I'm like, I, I

hope I answered the questions, right.

906

:

But yes.

907

:

natalie_2_01-22-2025_164014:

You were wonderful.

908

:

You have given me so

909

:

tracie_2_01-22-2025_104014: I'm

like, I need my pat on the head.

910

:

yeah,

911

:

natalie_2_01-22-2025_164014: like subtle

mindset shifts and, subtle, Kind of

912

:

glimpses as to what could be possible

for launching and how launching can

913

:

support your entire offer ecosystem.

914

:

Something about the way that you're

explaining it has just shifted

915

:

kind of what's possible for me.

916

:

So I'm sure that if that's happened

to me, of course it's happened

917

:

for some listeners as well.

918

:

So thank you so much.

919

:

And

920

:

tracie_2_01-22-2025_104014: Of course.

921

:

natalie_2_01-22-2025_164014: that's us.

922

:

That's a wrap.

923

:

tracie_2_01-22-2025_104014: Yes.

924

:

Yeah.

925

:

I love that.

926

:

And, and see how, like, you can have

these conversations and it doesn't feel

927

:

like, Oh gosh, I've told them everything.

928

:

Now there's nothing left.

929

:

Right.

930

:

There's so much more.

931

:

There's so much more.

932

:

So give all of your people

the perspective shifts.

933

:

Give all the people those kinds

of like opportunities to go.

934

:

Oh my gosh, what's next?

935

:

Oh my gosh, what else is out there?

936

:

Like this is so much fun

because I hope you listening

937

:

You have a notebook of ideas.

938

:

You have a notebook of things

to play with but at the same

939

:

time I've got the frameworks.

940

:

I've got the support.

941

:

I have lists of options and

things that you can do so that

942

:

way you don't accidentally run

into that overwhelm of choice.

943

:

And, um, yeah, come, come play.

944

:

Come play with us inside

of your launch style.

945

:

And again, thank you, Natalie.

946

:

natalie_2_01-22-2025_164014: Tracie.

947

:

tracie: Thank you for joining

948

:

Thank you for joining me on this

episode of Launch Style Stories, and

949

:

I hope it sparked something for you.

950

:

If you've been listening and thinking,

oh, I need to find my way to launch

951

:

without burning out second guessing

or forcing myself into someone else's

952

:

formula, well, that's exactly what

your launch style is here to help with.

953

:

Inside the program, we cut the trial

and error and help you create a launch

954

:

approach that fits your strengths,

your business, and your energy.

955

:

So selling never feels like

an uphill battle again.

956

:

Head to Tracie Patterson.

957

:

com slash YLS to learn more and join us.

958

:

And if you loved this series.

959

:

Let me know, share your biggest

takeaway, DM me, or leave a review.

960

:

It helps more business owners

like you find the show.

961

:

I'll see you inside your launch style.

Next Episode All Episodes Previous Episode
Join The List!

Join The List!

Subscribe today to hear about the latest episodes, upcoming programs, and so much more!

Listen for free

Show artwork for Digital Business Your Way

About the Podcast

Digital Business Your Way
The true stories and insider secrets of online entrepreneur life
You didn’t become an entrepreneur to grin and bear your way through your business and life, did you?
Well, allow me to demystify business and join me weekly on Digital Business Your Way, a podcast about the true stories and insider secrets of online entrepreneur life. I'm your host, Tracie Patterson, and it's my mission to pull back the curtain on building a sustainable business so you can create the impact in life you’re seeking.

About your host

Profile picture for Tracie Patterson

Tracie Patterson

NICE TO MEET YOU
I'm Tracie
Your resident Sales and Offer Coach who proudly accepts the title Business Rebel.

You didn't take the leap into your own business to be bullied into using gross tactics or to be talked down to and confused to the point of daily overwhelm and frustration.

I'm here to demystify business, guide you through the creation of Your Own Style, and pull back the curtain on building a sustainable business you can be proud of and grow with.