Episode 5

From China to Mexico: How Quayjo Rebuilt His Business from the Ground Up

Published on: 18th March, 2025

What if the business you’ve built isn’t the one you actually want?

That’s exactly what happened to my guest, Kwadwo Sampany-Kessie, Strategic Facebook Ads Partner and host of The Art of Online Business podcast. His journey is anything but traditional—from teaching Mandarin in China to an unexpected "forever vacation" in Mexico that reshaped his entire career.

In this episode, Kwadwo [QUĀY.jo] and I drop in on a raw and real conversation about what happens when business pivots aren’t just necessary, but non-negotiable. We’re talking about rebuilding from scratch, the truth about Facebook ads for course creators, and why being “famous” doesn’t always pay the bills (literally).

If you’ve ever found yourself at a crossroads, wondering if your business is still the right fit, this episode is a must-listen.

What You’ll Learn in This Episode:

  • How Kwadwo went from teaching Mandarin in China to running a Facebook ads agency in Mexico (07:00)
  • The reality of business pivots when your plan gets flipped upside down (14:30)
  • The BIG Facebook ad mistake that burned through his money (so you can avoid it!) (19:45)
  • Why more leads won’t fix your business if the back end is broken (25:20)
  • The importance of marketing, sales, AND operations working together for success (32:10)

Resources & Links:

  • Work with Kwadwo: https://theartofonlinebusiness.com/call
  • Free Email Series: The 7 Biggest Facebook Ad Mistakes Course Creators Make: https://quayjo.mykajabi.com/7mistakes-podcast
  • Connect with Kwadwo on Instagram: https://www.instagram.com/quayjo

Your Next Steps:

  • Work with Me: https://www.traciepatterson.com/connect
  • Ask Me Anything About Business: https://traciepatterson.com/ama
  • Turn your content into cash—grab the free 5-step guide now! 👉: https://traciepatterson.com/micro-freebie
  • Connect on Social: https://www.instagram.com/thetraciepatterson

CREDITS

Music ColourfulSounds

Podcast Editor Maia McLachlan

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About the Podcast

Digital Business Your Way
The true stories and insider secrets of online entrepreneur life
You didn’t become an entrepreneur to grin and bear your way through your business and life, did you?
Well, allow me to demystify business and join me weekly on Digital Business Your Way, a podcast about the true stories and insider secrets of online entrepreneur life. I'm your host, Tracie Patterson, and it's my mission to pull back the curtain on building a sustainable business so you can create the impact in life you’re seeking.

About your host

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Tracie Patterson

NICE TO MEET YOU
I'm Tracie
Your resident Sales and Offer Coach who proudly accepts the title Business Rebel.

You didn't take the leap into your own business to be bullied into using gross tactics or to be talked down to and confused to the point of daily overwhelm and frustration.

I'm here to demystify business, guide you through the creation of Your Own Style, and pull back the curtain on building a sustainable business you can be proud of and grow with.